471: Supporting Our Clients Through Anticipatory Grief with Erica Messer
What is anticipatory grief and how can we help our client through it? In the complex landscape of pet care, we face the delicate issue of anticipatory grief among pet owners—a pre-loss mourning filled with anxiety and sorrow. Erica Messer, founder of Wolfie’s Wish, discusses the critical need for pet care providers to offer support and practical resources to our clients. She advocates for early conversations about end-of-life decisions, emphasizing the importance of self-care for both owners and ourselves. She reminds us that in addressing anticipatory grief, our actions resonate more profoundly than words, fostering a supportive community for both pets and their owners.
470: Don’t Just Learn: DO!
What are you learning right now? Are you doing anything with it? We’re reflecting on the overwhelming abundance of information available to us, especially in running a pet care business. There is a crucial difference between endlessly acquiring knowledge and actually applying it to make tangible progress in our business. Something that is a hard balance to walk. We want to encourage you to prioritize action over consumption of new information!
469: Pets, People, and Purpose with Carla McClellan
In the ever-evolving landscape of pet care, how do you carve a niche that not only serves your clients but also gives back to the community? Carla McClellan, the founder and owner of Tallahassee Lassie Pet Care, shares her journey from a modest beginning to leading a thriving business that puts community at its heart. With a rich background in social work and public health, Carla infuses her business with a unique blend of care, compassion, and community service. From establishing partnerships with local nonprofits to launching mobile pet food pantries, she's on a mission to ensure no pet or pet owner in Tallahassee goes unsupported. Carla's approach goes beyond pet sitting; it's about building a community network that uplifts every member. Join us as Carla shares her insights on growing a business that not only looks after pets but fosters a sense of belonging and support within the community.
468: The Best Way to Meet Lots of Pet Sitter Friends
Have you been to a conference? In a first for us, we were LIVE all weekend at the 2024 Texas Pet Sitters Association Conference! It was a jammed packed weekend filled with amazing people and great information. Listen in to get a little taste of what it's like to attend a conference, and check out our resource pages to see which one you can attend!
467: Saying Yes for Success, and No for Sanity with Liz Raitman
What are you saying ‘No’ to? For many, saying ‘No’ is almost unthinkable; we have to service the client, right? Liz Raitman, owner of Dogs Next Best Friend, joins the show to share how a love of hiking and running turned into a full-time dog walking company. By learning to say ‘No’ more, Liz talks about how she’s learned from past mistakes to run a company that fits her better. Liz also gives her perspective on why we should hold customer appreciation in such high regard.
466: The Myth of Multitasking
Do you consider yourself a multitasker? Contrary to popular belief, multitasking does not make us more productive. In fact, what we are capable of doing is not even considered true multitasking. Task switching, as it is known, is the process where our brain switches from one thing to another in rapid succession. While it may feel like we are getting more done, there are several drawbacks to this method of working. We walk through common misconceptions and the modern research on what multitasking actually does to us. We give several tactics you can use to break the habit of attempting to multitask to keep you productive and focused on the things that really matter.
465: Building a Team Structure with Anna Rickert
How do you envision your business in the future? If building a team and having employees are on that list, you need to carefully consider your team's structure. Creating a team involves ensuring each person is in the right role, equipped with clear directions to accomplish their tasks. Anna Rickert, the owner of Pup Culture Dog Walking and Pet Sitting, joins us to share her strategies for developing a robust business structure. Aiming for her business to operate independently of her presence, Anna discusses the importance of having a balanced mix of services and a team that excels in delivering them.
464: Minimizing Distractions
What grabs your attention? At times, our focus is hijacked by external forces, such as notifications or phone calls, or internal, as we attempt to fill time or divert our thoughts from the task at hand. We discuss the impact of these distractions and share insights into how these constant pings disrupt focus and productivity. We offer strategies to manage and minimize such distractions and highlight the need for strategic time management to improve efficiency and reduce overwhelm.
463: Networking for Success with Angela Reinbacher
What does it mean to surround yourself with people who can help make you better? How do we go about being vulnerable enough to admit we need that help? As a business owner, personal improvement and a supportive network are key to longevity! Angela Reinbacher, owner of Wild Paws, shares how she is making networking work for her. Angela also talks about how she is approaching marketing with video to attract her clientele, while also managing the growth in a healthy and sustainable way.
462: Give Yourself Permission
Have you ever been frustrated by one more thing being added to your plate? There come times when our personal life impacts our ability to run our business and show up at our best. Whether it’s a personal loss, a new venture opportunity, or even moving to a new home, the pressure to continue to perform increases beyond our capacity sometimes. It’s in these moments where we have to carve out space we need to take that pressure off so we can focus on the right priorities.
461: Keeping Control of Your Calendar with Jessica Stavros
Jessica Stavros, owner of Salina Prosper Petsitting, shares her journey from starting in the pet sitting industry 19 years ago to adapting her business model to fit her life's various stages, especially motherhood. Emphasizing the art of setting boundaries and saying no without guilt, Jessica discusses the importance of managing a solo business in alignment with personal life demands.
460: Market Research on a Budget
What does it mean to do market research? As a pet business owner, it’s imperative that you have an understanding of what is driving your local economy and purchasing decisions of your ideal clients. Once we understand the ecosystem that our business exists in, we can make well informed and powerful decisions. We break down a simple (and free) process you can use to gain insights into your local community and better understand how to serve your clients.
459: Try, Fail, and Adjust with Marie and Justin Plummer
Marie and Justin Plummer, the entrepreneurial duo behind Winston Salem Dog Care, share their journey from a small start-up to a thriving business with 17 employees. Their discussion delves into the nuances of hiring staff with a focus on professionalism in the pet care industry, while also maintaining a deeply personal touch. They highlight the importance of iteration in refining their hiring and onboarding processes and the role of technology in facilitating growth. The Plummers' story is a testament to the power of creativity, flexibility, and continuous learning in building a business that not only succeeds but also brings joy and satisfaction to its owners and clients alike.
458: Price or Features: What's Your Selling Point?
What does it mean to sell on price vs selling on features? When we go to market our business, do we understand what our messaging is communicating? When we sell at our price, we’re trying to differentiate ourselves by how much we charge. Selling on our features is when we can lean into experiences, expertise, and our high quality. There is a time for each as we work to hone our messaging for our target audience and our stage of business. On this podcast episode, we break down how to implement each strategy in your business, and what to watch out for.
457: The Art of Compassionate Leadership with Ruby Ballesteros
What does leadership mean to you? 💪 Ruby Ballesteros, owner of RubyReds Pet Care, discusses her transition from a corporate background to pet sitting. Ruby emphasizes professionalism and leadership, and stresses the importance of viewing and presenting yourself as a business owner first, rather than just being a pet lover. She highlights her military background as influential in shaping her values and practices. Ruby also speaks about the art of building strong, trust-based relationships with clients, going beyond mere services, to ensure their complete peace of mind.
456: Running an Efficient Team Meeting
Do you run team meetings? Meetings are usually one of the last things we want to do, and may even feel overwhelmed by putting one together. We walk through points to consider when planning the frequency and length of meetings. Plus, we share our 15-minute meeting format and how to prepare well!
455: Effective Use of Google Ads with Maris Sonnabend
How do you use Google ads effectively? Running an effective Google ad campaign takes more than just clicking a few buttons. It requires focus, trial and error, and a willingness to lean heavily into your brand. Maris Sonnabend, owner of House of Paws Pet Care, shares her experience of embracing a branding that isn’t for her but has enabled her to target a specific avatar. She walks through the importance of focusing on one guiding principle to keep everything you do focused and intentional. Maris also discusses her philosophy of testing to determine what will and will not work in her business.
454: Fighting Jealousy to Find Joy in Your Business
How do you overcome jealousy? As we step into the new year, it's an opportunity to embrace both new regulations and manage our emotions effectively. We begin by discussing the FinCEN and the U.S. Beneficial Ownership Information Registry, outlining what registration entails and its requirements. We then address a common yet powerful emotion: jealousy. We explore its triggers and potential impacts on your business. We then share four practical ways to start fighting jealousy so you can have more joy in your life.
453: No Matter What it Takes with Athena Karvellas
Where does your value come from? Athena Karvellas, owner of Pet Sitting by Athena, shares her journey from veterinary technician to pet sitter and business owner. She reflects on the emotional transition from dealing with pet trauma in a clinical setting to forming close, nurturing relationships in pet sitting. Athena's story is one of finding her true calling and the fulfillment that comes from directly impacting the lives of pets and their families. Athena walks through how she connects clients to her passion through her onboarding process and the partnerships she builds.
452: Keeping the Momentum After a Difficult Year
What was your 2023 like? If you’re like many, it was a very successful, but very difficult year. Running a business means tackling the ups, and working through the downs. The difficulties we face will be as unique as the businesses we run. We break down four challenges we worked through in our business this year, how they’re not all solved yet, and how we’re growing from each of them.