The job market has really changed in the last 6 months. Unfortunately, it corresponds to the increase in demand for pet care services. Many of us are facing a daunting task of trying to hire staff in the middle of one of the toughest job markets in a long time. Today, we outline ways to use more than just financial incentives to attract staff. From paid benefits to connecting to core values of your business, there are ways to compete for the staff you want and need. Then, Natasha O’Banion answers, “How do I empower others?”