What does it really mean to grow your business? In this episode, Morgan Weber of Lucky Pup shares why growth isn’t always the answer and how defining success on your own terms is crucial for long-term sustainability. She unpacks the danger of chasing vanity metrics, the importance of budgeting your time like your finances, and why business owners must avoid resentment and burnout. Morgan also explains how to build a “filter system” based on values and goals to guide decision-making. Whether you’re solo or scaling, this is an honest look at staying aligned in a world pushing constant expansion.