All tagged transformation
How do you market something that has to be experienced to be believed? In this episode, we dig into the challenge of selling emotional value—like peace of mind, trust, and joy—when your service can’t be fully understood until after it’s delivered. We explore why emotional storytelling matters more than bullet points and how to connect with both logical and emotional buyers. From showcasing transformations to using guided testimonials, we share practical strategies for building trust and standing out. Whether you’re just starting out or looking to elevate your brand, this episode will help you sell the experience, not just the service.
Ever feel like your business is running you instead of the other way around? Pamela Ahart-Steward and Beth Greenberg Cotell, founders of Monarchs in Motion, share their journey of discovering balance and intentional living as business owners. They discuss the challenges of burnout, the importance of setting boundaries, and how saying "no" can create space for what truly matters. Drawing from their 26 years of experience, they offer actionable advice on transforming your approach to business and embracing personal growth. Packed with inspiration and practical tips, this episode is a must-listen for anyone looking to build a business that supports both their life and their goals.
