Have you ever wondered if your business could thrive by serving just one type of pet? In this episode, Mandi Fleitz, owner of Durham Cat Company, talks about her bold decision to transition from running a general pet sitting and dog walking company to exclusively serving cats. Mandi shares why she made the switch, how she navigated the emotional process of closing her first business, and the surprising benefits of becoming a niche specialist. She also discuss how cat clients’ needs have evolved, the importance of customized care, and what’s next for Durham Cat Company. Whether you’re thinking about niching down or just love hearing stories of business transformation, this episode is packed with insights.