In this episode, we unpack how the Cat Fanciers’ Association (CFA) used its magazine to point cat owners toward insured, trained, professional sitters—despite a season sponsored by a gig-app. We explore why that subtle editorial stance signals a cultural shift and how it aligns with PSI’s new global standards. We share what owners are now encouraged to ask: insurance, medical competence, meet-and-greets, backups, and referrals. We also name the gaps (team-based models and continuing education) while celebrating a rising floor for industry expectations.