All tagged options
What was your 2023 like? If you’re like many, it was a very successful, but very difficult year. Running a business means tackling the ups, and working through the downs. The difficulties we face will be as unique as the businesses we run. We break down four challenges we worked through in our business this year, how they’re not all solved yet, and how we’re growing from each of them.
How do spending habits change in a slowing economy? How should we respond? We break down possible options for making your business and services more valuable to your clients. It’s not about being cheap, it’s about finding an affordable way of serving our clients. There are pros and cons to consider when offering a more affordable option in your service line-up. Everything from a possible wider market appeal, to administrative overhead, you must have a clearer picture of whether introducing a more affordable service aligns with your business goals, the needs of your target market, and your operational capacities.
Do you have an exit plan from your business? While it may feel like you’ll be working for the rest of your life, you will stop working eventually. Having an exit plan means taking the time to step out of your business in some way. Joshua Winterswyk, Certified Financial Planner with RPA Wealth Management, shares the strategies for exiting your business well. Josh walks through the various options you have as the business owner. He also discusses why you should build a strong team to guide you through the process.
How do you market a new service? Whether you’ve created a brand new service, or reconfigured an existing one, getting it in front of your clients is the biggest hurdle. Sometimes, the same marketing tactics don’t work for a new service, so as business owners, we have to be aware of what our options are. We walk through why marketing a new service involves a mindset shift and why you should start marketing before you launch your service.
On this episode, we continue the conversation about lessons from the pandemic, new marketing ideas, and an intro to using a podcast for your business, which we think is a great idea!
