494: Staying Top of Mind
Are you struggling to stay top of mind with your clients? We share our effective client engagement strategies, from personalized interactions to consistent communication. Discover the power of community outreach by building relationships with local businesses and participating in events. While in-person marketing is important, enhance your online presence through live social media sessions, email marketing, and SEO-friendly content. As always, it’s about exploring a variety of marketing strategies to ensure your business remains visible and relevant, even during slow periods.
315: It's Personal with Scott Black
How do you grow and keep clients as a solo business owner? Scott Black, owner of Personal Touch Pet Sitting, shares why pet care is so personal to him. Scott shares stories from the past 17 years to give insight into how to set boundaries, excel at customer service, and get clients that work for you. As a solo-preneur, Scott focuses on keeping his business streamlined and simple so he can provide top tier customer service. He also recognizes that how he operates his business isn’t for everyone, but by focusing on the basics of professionalism we can exceed our client’s expectations.
283: Merging Companies with Therese Villemure and Lindsay Licata
What does it take to merge two pet sitting and dog walking companies? Therese Villemure and Lindsay Licata believe it takes passion and sacrifice. Owners of Suburban Pets, they share their individual journeys into pet care and what prompted them to merge in 2018. From policies to software, there is a lot to consider! Therese and Lindsay give advice for how to make the most out of the relationships in our lives and why you should pick your battles.
273: Finding Hope in Pet Care with Pack Pals
Abagail was given hope when she started as a dog walker for a company, but several years later found herself taking over ownership of it. She now runs Pack Pals NY and talks about her experience of growing into a management role and what it means to see change in yourself, without losing yourself. She shares what it means to fight for legitimacy in pet care and why we need to set appropriate boundaries. She gives advice on how our businesses can help others, instead of only thinking about what they do for us.
262: You Should Attend a Conference
Have you attended a pet sitting conference? We just went to our first in-person conference, the Texas Pet Sitters Conference. Attending, especially in person, brings a ton of benefits, if you’ve prepared and are ready to take advantage of them. We share our experience and why we think you should go to one too! Plus, Natasha answers, “How do I make my life about more than my business?”
199: Laying Strong Foundations with Heather Branch
Why should we have a good support community and what does it mean to be an advocate for the pet care industry? Heather Branch, owner of Best Friends Forever Pet Services and a board member of NAPPS, shares about the tribe around her business and gives advice for building a strong foundation. Her tribe, which includes her staff, help make her better and continue to push for more education and excellence. She stresses the importance of learning about running a business and not just focusing on the pet care. Heather also encourages us to get involved in the pet care industry at the local and national level to start advocating for the industry and let our voices be heard.
157: Passion and Compassion with Renee Neideigh
Renee Neideigh, owner of Day with Renee Dog Walking, dove into pet sitting to avoid burnout as a vet tech and better align her passion with her mission. She talks about how to care for pets (and their owners) after a cancer diagnosis and the importance of just being there for them. Renee shares what the transition into pet sitting has been like, and the importance of authenticity and honesty in pet care. We discuss how to build a better relationship with our clients and how pet sitters nurture a better bond between the pet and their owner.
129: Patience and Perseverance with Jay Pattiz
Jay Pattiz has been taking care of pets professionally for the last 23 years. From reading Patti Moran's groundbreaking book to today, Jay's passion for taking care of pets has been the core of his business. Jay shares his 7 P's for success and why knowing your own finances is key to making solid business decisions. He talks about getting involved in the community in more than just pet sitting, and how important fostering local relationships and connections is to your business surviving.
121: Preparing for the Holidays
This year’s holiday season is likely going to look very different! On this episode we discuss how to market to that difference, gifts, and safety concerns around holiday food and decorations. Natasha O’Banion answers what to do if you’ve made a mistake!
105- Marissa LeJune from Tail Swaggers
Marissa LeJune, owner of Tail Swaggers, joins the podcast! Marissa shares what her first three years in business have been like, the important role a coach played in her life, and what it’s like running her business with the help of her daughter.
092- Beth Stultz-Hairston with PSI
Beth Stultz, President of Pet Sitters International (PSI), joins us on the podcast to discuss their move to a virtual conference. Beth shares how to prepare for an online conference format and what kind of talks to expect. We also discuss how PSI has supported its members, and the industry at large, though education and training opportunities throughout the pandemic.
087- Industry Standards
We discuss regulations and industry in the pet care industry. It’s a hot topic, and one with lots of potential for needed healthy conversations. Some people will say regulations hurt business, while others say it puts everyone on equal footing. It’s important, however, that as an industry, we are proactive in setting forth regulations which will help instead of hindering advancement and innovation. Natasha is back to answer another question, “What tools does she use to run her business?”