What do you do when competitors copy your ideas, wording, or services? In this episode, we share a practical mindset shift: ideas are cheap—execution is everything. We explore how delivery, team training, client experience, and reliability become the differentiators copycats can’t replicate. We talk through stability as a strategy, resisting reactive changes, and doubling down on strengths. We close with concrete ways to serve deeper, not louder, so you lead for years—not minutes.