All tagged email
How do you stay organized in your business? The options are pretty limitless. Everything from post-it notes, to reminder apps on your phones, or even just trying to remember things yourself. However, what if you find those just aren’t working? Today, we break down how using a task manager can help you be more productive, tackle bigger projects, and stop worrying you’ve forgotten something!
What is a CRM and how can it help your business? As the marketer of your business, you’re in charge of finding ways of getting your business in front of more people and connecting them to the right services. A CRM (Customer Relationship Management) allows you to supercharge how you interact with your existing and potential client. Dom Hodgson, The Pet Biz Wiz, joins the show to break down how to make the most of a CRM and find the hidden money in your business. Dom explains what a quality CRM can actually do, how to communicate with your clients, and help you understand your clients better.
What does resiliency look like in your business? Abagail Giordano, owner of Pack Pals NY, discusses how she is building her business through policies, procedures, and retaining the right staff and clients. She explains how it's important to create a sustainable and happy environment. Abagail also suggests to make decisions backwards and start with what’s best for you first. As she prepares for the birth of her child, she shares why making changes to your business is scary, but also necessary, to keep it resilient and relevant for the future.
Are you using Digital Marketing to its fullest? In our busy lives as business owners, it can be hard to know where to invest our time, attention, and financial resources. Thankfully, there are a lot of free options! We break down the four we love and how to get the most out of them. We also discuss how to know which to start in and the importance of balance so you don’t feel like you have to do everything.
Once you have contact information from your lead magnet, what do you do with it? Use email to have a conversation with your customers. Email is a great marketing tool, but it can help your business in other ways, too. More than just a marketing ploy, email is a great way to build trust with your clients. We break down what kind of content to include, how to shape an email marketing campaign, and how often to use your list.
What is a lead magnet and why should we be using them? Lead magnets are a way of getting information from your client, or potential client, in exchange for something valuable to them. There are best practices to be mindful of when implementing one, and things to avoid doing. We walk through the different types of lead magnets, how to promote them, and how to assess if they’re working for you or not. We also break down 5 easy to implement ideas for a lead magnet you can start using today!
How do you grow and keep clients as a solo business owner? Scott Black, owner of Personal Touch Pet Sitting, shares why pet care is so personal to him. Scott shares stories from the past 17 years to give insight into how to set boundaries, excel at customer service, and get clients that work for you. As a solo-preneur, Scott focuses on keeping his business streamlined and simple so he can provide top tier customer service. He also recognizes that how he operates his business isn’t for everyone, but by focusing on the basics of professionalism we can exceed our client’s expectations.
Self-doubt continues to come up, even after almost three decades in business. Jan Brown, owner of Jan’s Pet Sitting, shares how fear and self-doubt never really go away, and how you use them to make you better. Jan strongly believes that the pet care industry is better when more people pursue education, and that professionalism is the key to a flourishing industry. She gives some amazing advice on what it means to serve the long-term clients and why we need to get out of our own way as business owners.
Are you securing your client data correctly? What security holes do you have in your business? Running a business in the 21st Century means we must consider data security in everything we do. Ron Cervantes, owner of C Solutions, shares how every business can be more secure. From password managers to avoiding phishing scams, we have to stay alert and make sure we’re using good tools and services to run our business. Ron discusses how to properly use your personal phone for running your business and also how to keep your and your client’s data secure in a more connected world than ever.
Have you ever been scammed? It’s almost 2022, but that doesn’t mean scammers aren’t out there waiting to take advantage of you and your business. We discuss how to know if a request is a scam, common methods they use, and what you can do to avoid them. Thankfully, it doesn’t take much to avoid them and avoid loosing any money. Then, Natasha answers, “How do I set better boundaries?”
