All tagged attract

332: Marketing Messages That Attract and Repel

What does your marketing say about you? Not only does our messaging need to attract clients, it also needs to repel some as well. By being up-front and honest about who you are and what you do, you’ll have potential clients realize you’re not a good fit before they even contact you. The power of your messaging means you have to be very intentional about what you’re putting out.

242: Defining Your Company Culture with Riti Sobilo and Jen Austin

Have you ever thought about going green in your pet business? ♻️ Maybe you've looked into it but thought it was too much work. It turns out there is much more to being eco-responsible than simply buying bio-degradable poop bags. When being eco-friendly is at the core of your business, the impacts go much deeper. Riti Sobilo, Growth Officer, and Jen Austin, General Manager, of Green Paws Chicago, share how to “go green”. We also discuss how to grow a great company culture through allowing your staff to embed their values and why they invest so heavily in their staff.