618: Building a Self-Strengthening Business
In this episode, we explore what makes a pet care business stronger over time. Using the example of Corten steel—designed to strengthen through exposure—we discuss how intentional systems and experiences build long-term resilience. We share six key areas to focus on, including SOPs, hiring, marketing, education, feedback, and boundaries. Each one is like a layer of protection that helps your business weather challenges and grow stronger. It’s an honest look at what it takes to build something that lasts.
617: Building a Community Pet Store That Sticks with Morgan & Austin Weber
What happens when pet sitters take the leap into retail? Morgan and Austin, owners of Lucky Pup Adventures, share how they purchased and now run Woofs and Waves, a beloved community pet store in Sioux Falls. They dive into the differences between managing a service business and a retail space, including inventory, staff training, and community outreach. The couple reflects on their complementary strengths and how they divide responsibilities for long-term growth. They also share how they’re staying intentional about values, culture, and customer experience while preparing for potential future expansion.
616: The Bankruptcy of Wag!: What It Means for Us
Wag!, one of the largest gig economy pet care platforms, has filed for Chapter 11 bankruptcy and is undergoing a rapid restructuring. This episode explores the deeper issues behind Wag’s financial collapse, including its flawed business model, sitter churn, and lack of consistent, relationship-driven care. The discussion highlights how investor interest is shifting away from gig platforms toward higher-margin services like pet insurance and veterinary e-commerce. Independent pet care providers are uniquely positioned to meet modern client expectations through professionalism, trust, and personalized service. As the industry changes, quality and consistency are emerging as the new standard in pet care.
615: Boundaries, Budgets, and Burnout with Rachelle Steele
Are you treating your pet sitting like a real business? In this episode, Rachelle Steele of Loving Arms Pet Services returns to share how she transitioned from a hobbyist mindset to confidently leading her company. She dives deep into boundaries with clients, why setting an emergency fund is crucial, and how she prices her services based on value—not competition. Rachelle also opens up about preparing for the future, possible expansion, and navigating the mental shift from animal lover to business leader. Her advice is practical, empowering, and a must-listen for anyone ready to stop winging it and start planning with purpose.
614: How to Listen Instead of React
Business owners often feel compelled to defend every policy and decision. We share a recent incident that brought that into sharp focus. We explore why learning to observe rather than react is a skill worth cultivating. From dealing with difficult client feedback to navigating aggressive Facebook comments, we share some personal stories and hard-earned lessons in restraint. Observation leads to better leadership, stronger boundaries, and a healthier business culture. Remember, not everything deserves a reply—sometimes the best response is no response at all.
613: Transitioning from Full-Service to Specialty with Mandi Fleitz
Have you ever wondered if your business could thrive by serving just one type of pet? In this episode, Mandi Fleitz, owner of Durham Cat Company, talks about her bold decision to transition from running a general pet sitting and dog walking company to exclusively serving cats. Mandi shares why she made the switch, how she navigated the emotional process of closing her first business, and the surprising benefits of becoming a niche specialist. She also discuss how cat clients’ needs have evolved, the importance of customized care, and what’s next for Durham Cat Company. Whether you’re thinking about niching down or just love hearing stories of business transformation, this episode is packed with insights.
612: 13 Years, 13 Lessons: What We’ve Learned as Pet Sitters
Over the past 13 years, we’ve built, paused, and rebuilt our pet sitting business across multiple cities and life stages. In this episode, we share the lessons that have shaped how we operate today—from getting licensed and insured, to listening closely to clients, and setting clear policies. We talk about the hard decisions that came with growth, like raising prices and ending services that no longer fit. We also reflect on the emotional journey of staying connected to our work while learning to lead with boundaries. It’s a candid look at the evolution of a pet care business and the people behind it.
611: Partnerships that Support Felines and Their Owners with Dr. Ashlie Saffire
Are pet sitters and veterinarians really on the same team when it comes to caring for cats? In this episode, Dr. Ashlie Saffire, feline specialist and President of the Feline Veterinary Medical Association, joins the show to explore how deeper collaboration between pet sitters and veterinary professionals can dramatically improve cat care. She dives into common stress-related cat health issues, the importance of maintaining routines, and why understanding feline behavior is essential. They discuss practical tips for pet sitters—like using pheromones, documenting eating habits, and asking better intake questions. Dr. Saffire also encourages pet sitters to pursue certifications and reach out to local clinics to form partnerships built on trust and knowledge.
610: The Trap of Loving What You Built Too Much
Have you ever clung to a system simply because you built it? In this episode, we explore the IKEA effect—how emotional investment in our creations can unintentionally sabotage our pet care businesses. We unpack how pride and ownership can be both motivating and limiting, and how to know when it’s time to evolve. With practical examples from scheduling tools to onboarding procedures, we offer tools to recognize when you’re stuck. This is your invitation to build a better, more sustainable business—one that serves your clients, your team, and your future self.
609: Love 4 Dogs, Love for Community with Maricella Sauceda
What does it take to start over and succeed in pet care—twice? After moving from Los Angeles to Canada, Maricella Sauceda launched Love 4 Dogs Pet Services from scratch, building it into a thriving solo operation. When betrayal and burnout led her to scale back and start fresh in a new town, she leaned on resilience, community, and clarity to move forward. From seasonal adventure hikes to enrichment walks for senior dogs, she shares how custom services and strong boundaries have helped her stay passionate and present. Her evolving journey—including a surprising recovery from a cat allergy—highlights the power of trusting your instincts and staying true to your purpose.
608: Why You Shouldn’t Skip Your Mid-Year Review
How is your year going—really? In this episode, we share why doing a mid-year review is essential for personal and business clarity. We explore common reasons pet business owners avoid this process, from fear and overwhelm to unclear goals, and offer a practical roadmap to reflect, adjust, and move forward with purpose. We also dive into what to track, how to celebrate your progress, and how to simplify or pivot your goals. Mid-year is not just about performance—it’s about direction, clarity, and peace of mind.
607: Sustainability, Stress, and Success with Wendy Mackay
What does building a sustainable pet care business look like? Wendy Mackay, founder and owner of Pet Sitters Nelson, shares her 20-year journey from backpacking traveler to thriving business owner, offering a fresh look at how community involvement and flexibility can drive success. She dives into how she developed her signature services like “doggy day outs,” and the power of group walks in rented paddocks. Wendy also opens up about facing burnout, overcoming serious health challenges, and reimagining her business to prioritize her well-being. Her story is a heartfelt reminder that pet care is about more than just animals—it’s about people, purpose, and balance.
606: The Power of Both/And Thinking
In today’s pet care world, it’s easy to fall into false choices — between daycare and in-home care, solo sitters and teams, enrichment and exercise, and more. But these false dichotomies often lead to confused clients, bad service matches, and needless infighting between pet professionals. In this episode, we explore the most common false dichotomies in pet care, how they show up in client conversations and marketing, and how we as pet sitters and dog walkers can communicate more clearly and provide better care by embracing nuance. Because in pet care, it’s rarely either/or — and pets deserve better.
605: Innovate & Elevate: Pet Care Synergy with Ines McNeil
What happens when dog training meets pet sitting? Ines McNeil, APDT Chair, dives into how the pet care industry can benefit from cross-disciplinary collaboration. She explores innovative training methods, shared challenges, and evolving client expectations. Her conversation also highlights the impact of emerging regulations on pet care practices. Ultimately, she showcases how working together can transform care for both pets and their owners.
604: Marketing Pet Sitting in a Modern Experience Economy
How should pet sitters adapt as client expectations shift? Camp Bow Wow is celebrating 25 years as a market leader in daycare and boarding. Their recent brand refresh and national pet parent survey offer valuable clues about where the pet care consumer mindset is heading — and what we, as dog walkers and pet sitters, can learn to better serve clients and compete in an increasingly emotional and experience-driven marketplace. In this episode, we explore insights from the survey, including the rise of the emotional experience economy, the power of community connection, and the growing demand for convenience and polished brands. We share why marketing outcomes—not just tasks—is now essential, and how refining the client experience can help us stand out. With practical examples, we discuss how small pet care businesses can thrive alongside big brands by leaning into our unique strengths.
603: The Mission of Midwest Pet Sitter Affiliates with Kristin Holzapfel
What does local collaboration mean in 2025 and beyond? Why should pet sitters care about it? Kristin Holzapfel, founder of Midwest Pet Sitter Affiliates, joins us to share her journey of building a thriving community of pet sitters across the Midwest. She talks about the importance of educating both pet sitters and clients, how to move beyond third-party platforms, and why fostering an open-minded, collaborative culture matters for the future of the pet care industry. We cover how local organizations can raise industry standards, support professional growth, and create lasting connections that benefit sitters, clients, and communities alike.
602: From Pastels to Pet Care: Crafting a Lasting Legacy
How can a centuries-old art supply company teach us about running a pet care business? This episode draws lessons from La Maison du Pastel in Paris, a 300-year-old handcrafted pastel maker, to explore what it means to build a business rooted in quality and culture. It highlights the importance of prioritizing craft over scale, using thoughtful service offerings to meet specific client needs, and collaborating with clients to create personalized care. The conversation also emphasizes the power of storytelling in marketing and preserving company culture through growth and change. You’ll walk away inspired to build a business that’s small, intentional, and deeply connected to its clients.
601: Not One More Vet with Gigi Tsontos
What is life really like behind the scenes at your vet’s office? Collin sits down with Gigi Tsontos, Executive Director of Not One More Vet, Inc. (NOMV), to discuss the hidden mental health crisis facing veterinary professionals. Gigi shares the mission of NOMV, the complex stressors vets face, and the resources NOMV provides—from peer support to emergency grants. They also explore how pet sitters and pet parents can shift the culture through empathy, gratitude, and everyday check-ins. It’s a call to action to recognize, respect, and support the emotional toll behind every diagnosis.
600: Knowing When to Take Action
Have you ever found yourself endlessly planning but never actually launching? This episode explores the common trap of over-planning and perfectionism that keeps business owners stuck. Drawing lessons from Thomas Edison’s relentless experimentation, it contrasts “dwelling” with “doing” and emphasizes the power of messy, iterative action. It unpacks how fear of failure and the sunk cost fallacy often prevent entrepreneurs from testing ideas, and why feedback—not perfection—should guide the next move. With practical tools and real-world examples, the episode encourages you to take action and grow through experience.
599: Standing Out in a Saturated Market with Natalie Durack
How do you take a pet sitting business from one city to two, grow a team of 30+, and develop a thriving brand? In this episode, Natalie Durack of Happy Hounds Pet Services shares how she expanded from the Gold Coast to Brisbane, navigating market differences and competition. She discusses the importance of client communication, onboarding team members, and building a recognizable brand. Natalie also explains how she introduced wedding pet attendance and proposal services, creating new ways for pet parents to include their furry friends in big life moments. Tune in to learn how she sets herself apart in an industry filled with hobby sitters and temporary dog walkers.