390: The Process of Self Coaching
What is your process when you encounter a problem in your business? Whether it’s client problems or administrative concerns, you first have to ask yourself a series of questions about how you’d like to solve them. Self coaching is the process we all go through when we take time to process a problem or question, before reaching out for help. We break down common questions, and a multi-step process to coach yourself through.
355: Getting a Trademark and Transitioning to Cats with Jay Pattiz
Have you thought about trademarking your business? Getting a trademark is a great way to protect your business and gain credibility. Jay Pattiz, owner of Pampered Pet Sitting and Cat Sitting at Home, joins the show to share what it took to gain a registered trademark for his business. Jay started the process when he was thinking of expanding, but has found many other benefits for him. Jay gives advice on how to plan for multiple month long pet care visits, and why having guest blogging is so powerful.
246: The Power of Canva with Jessica Bay
Have you ever used Canva for your business? It's a software and app that gets recommended as a great way to create social media posts, but what exactly is it and how do we get the most out of it? Jessica Bay from Templates for Pet Pros joins the show to share simple workflows to use in Canva and how to make sure you don't spend hours making your posts. She gives us some of the power features everyone should be using and how it's more than just social media posts. We also discuss many facets of Instagram and why having a strong social media presence builds authority with your clients.
206: Bootstrapping Your Business
Have you ever wondered how to grow a business organically and not take on extra debt? We break down what bootstrapping your business looks like from the ground up. We discuss the critical expenses in a new business and, once you’re making money, where you should consider reinvesting into your business. From websites and Google My Business, to licenses and continuing education, there are ways to save money. Bootstrapping is the process you apply to your goals and objectives for your business. Then, Natasha O’Banion answers, “How do I become more mindful?”
191: Design and Branding in Pet Care with Kaila Piepkow
Is your business communicating the right messaging? How does a well branded business benefit you? Design and branding are all about communicating the personality of your business. Kaila Piepkow, owner of Dox Design, gives us a crash course in design and branding. She shares how we need to get out of our own way and connect better with our ideal clients. She shares why, as pet professionals, design and design language are so important. We dive into the role of color theory in eliciting the right emotions, and how our businesses are judged by the brand. Kaila discusses the importance of editing, and how white space helps enhance the vibe and other elements in our business.
146: Becoming More Than Our Logo
Understanding your “brand” and what it means for you and your business takes time. We share our experience rebranding our pet sitting business and our struggles working on a logo. We also talk about how we developed a deeper understanding of what we wanted our business to mean to not just our clients, but to ourselves as well. On the ‘Ask a Pet Biz Coach’ segment, Natasha answers, “How should I set my priorities?”
061- Kitchen Confessions
On this episode, we continue the conversation about lessons from the pandemic, new marketing ideas, and an intro to using a podcast for your business, which we think is a great idea!
060- Sunfire Canines with MacKenzie Hafen
This episode features dog walker Mackenzie Hafen, owner of Sunfire Canines. She discusses how she got started as a dog walker, how Covid-19 has impacted her business, and some of her favorite apps for her business.
051- Rebranding with Amber
What is rebranding and when should you consider doing it? On this episode, Amber from Atta Boy! Animal Care joins us to share her experience and reasoning for rebranding. She clues us into what we need to consider, and some simple steps we can follow to make the processes a lot smoother.