354: What’s in a Name?

354: What’s in a Name?

Collin

Does it matter what you call your services? The language we use in our businesses is a very powerful tool in both attracting the right clients and repelling the wrong ones. As a business owner, we need to use clear language in everything we do, including what we name our services. We break down some areas of possible confusion, and then suggest ways to overcome those to connect with your clients.

353: Transforming Your Business with Michelle Kline

353: Transforming Your Business with Michelle Kline

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What does it take to completely transform your business? Creating a business that works for us means that sometimes we have to step back and realize we are capable of change. We can still serve clients with excellence, with an entirely new model of business. Michelle Kline, owner of Venture Dog Walking, converted her pet sitting business into a dog walking company. She shares the groundwork she laid to make it successful and outlines her communication strategy to both staff and clients.

352: Carrying Mental Burdens in Business

352: Carrying Mental Burdens in Business

Collin

How is your mental health doing? It’s a new year, so it’s a great time to assess how you are doing. With so much anticipation for 2023, hopes remain high for booming business. However, busy business doesn’t mean a happy heart. Life happens, which impacts you and your ability to run your business. We break down a recent poll we ran, what it says about the state of the industry, and how we can move forward!

351: Mentoring Your Team with Cassidy LaMair

351: Mentoring Your Team with Cassidy LaMair

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Just as we work to educate clients, when we bring on staff, it’s our role to educate and mentor them in the career of pet care. Cassidy LeMair, owner of Cassidys Custom Pet Services, shares how she builds lasting relationships and partnerships with both staff and clients through her open and straightforward style. Cassidy details how she creates consistent customizable services and gives her insights into how she learns from her mistakes.

350: Appreciating Your Business

350: Appreciating Your Business

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Do you appreciate your business? Many of us struggle to see the value our business brings to us, as we focus on the hardships and frustrations. Appreciating your business has to be a conscious effort every day and is influenced by many things. We break down what it means to be appreciative of your business, why it’s so hard, and what it means to stay content.

349: Pride and Passion with Savanna Westwood

349: Pride and Passion with Savanna Westwood

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Your commitment is a promise to others to render service or provide them something. When the return value on your commitment starts to decrease, it’s time to rethink those decisions. As a business owner, it takes knowing your limits and having strength to say, ‘No’. Savanna Westwood, owner of The Savvy Sitter, shares how she thinks through what to commit to and how to know when you’re overcommitted. She also discusses what it means to have pride in your business and why it’s important to view yourself as a founder.

348: Staffing Struggles

348: Staffing Struggles

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Have you had issues with staffing? 2022 may very well be defined by the labor market flipping to empowering employees. This has meant hiring and retaining staff has been difficult, especially as a small business. From competing on wages, to connecting with mission, job applicants are able to be very picky. We break down how we’ve changed our processes and have been investing in existing staff. Having staff will continue to be a major issue into the new year, and we have to prepare for it. 

347: Managing a Crisis with Cheyenne Williams

347: Managing a Crisis with Cheyenne Williams

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Have you had to handle a crisis in your business? From personal issues to extreme weather, we’re tasked with handling whatever comes our way. We often don’t recognize the toll it takes on us mentally, physically, and emotionally. Cheyenne Williams, owner of Shiney Day Specialized Pet Care, shares how she tackles the mental toll of natural disasters, why paying attention to your mental health is crucial, and resources available for those struggling.

346: What’s in Store for 2023?

346: What’s in Store for 2023?

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What’s 2023 looking like? The economic outlook is shaping up as a mixed bag. We walk through ways to stay nimble as a business, through planning and staying open to new opportunities. We also share how we’ve been approaching planning for 2023 and why it’s critical to take a wholistic approach that takes both your personal life and business into account. 

345: Staying Kind to Yourself with Colleen Pelar

345: Staying Kind to Yourself with Colleen Pelar

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Summary:

Is it ever ok to judge yourself? When we become aware of our weaknesses, we’re better able to understand where we need help, and strengthen ourselves over time. As pet care providers, we often find ourselves questioning if we’re on the right path in life. Colleen Pelar shares why it’s important to judge yourself while staying kind to yourself. She also walks us through how to properly grieve the loss of a dream or vision we had for our life, so we can embrace what we do have.

344: 2022 in Review

344: 2022 in Review

Collin

How has your 2022 been? For many, it’s been the biggest year they’ve had in a long time. For others, it’s been a trying time as they work to rebuild and restructure their business. We reflect on how 2022 has gone and why listening to client feedback is one of the best ways to improve your business. We also give some of our biggest lessons we’re taking into 2023. Share your biggest win with us!

343: Learning to Step Back with Justina Allen-Yancey

343: Learning to Step Back with Justina Allen-Yancey

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What’s the hardest part of being a pet sitter? The challenges certainly change as we grow and evolve as a business. Our role as the business owner and entrepreneur is to overcome them. Justina Allen-Yancey, owner of Justina’s Pet Sitting, joins the show to share how she approaches challenges. Justina works on her training and services to market guilt free pet parent lifestyles to her clients and focuses on being reliable. She also talks about the gear she loves for winter and how she specialized in rabbits and guinea pigs.

342: How to Foster Community Connections

342: How to Foster Community Connections

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How do you build relationships with other businesses in your community? As a service industry, we rely heavily on social media and partnerships with other businesses to stay top of mind with potential clients. Today, we break down how we’ve been approaching other businesses in our service area to start fostering long lasting relationships. We also give some easy ways to start a conversation, so you don’t feel awkward about asking for their help.

341: Making Wolfie's Wish with Erica Messer

341: Making Wolfie's Wish with Erica Messer

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What inspires you to try new things? The loss of pet is an earth shattering moment in the life of a pet owner. Erica Messer, owner of Wolfie’s Wish, took the tragedy and turned it into her inspiration to help others. Erica started a product line to help pet parents grieve the loss of their pet. Erica breaks down how she dove into product development, found a manufacturer, and works on her marketing. She also shares how she makes the most out of trade shows and is focused on building a community of resources for everyone.

340: Tech Hacks for Your Business

340: Tech Hacks for Your Business

Collin

What kind of technology do you use in your business? The world of tech is almost endless, with new things being developed all of the time. Today, we break down some of the most underutilized technology business owners should be taking advantage of. In pursuit of saving time, money, and providing better quality services, technology can provide a lot, but we have to make sure we know why we’re adding it.

338: The Damage of Undercharging

338: The Damage of Undercharging

Collin

How can undercharging damage your business? While there are clear benefits of raising your prices, we tend to ignore the damage of undercharging. Undercharging impacts everything from your quality of life, to the perception potential clients have of your business. We break down 5 ways not charging enough can impact you and your business, and give some ways to start changing our mindset around what we charge.

337: Staying Unexpectedly Different with Brandi Hendrix

337: Staying Unexpectedly Different with Brandi Hendrix

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What does it mean to be premium? How do you let that influence everything you do and provide to your clients? Brandi Hendrix, owner of Bayou City Pet Sitting, shares how she works hard to delight her clients in unexpected ways. From seeking out the latest information, to thinking through the problems her client’s face, Brandi wants the best for her clients. She shares how she implements GPS collars in her services and the impact that has on her business.

336: Effective Use of an Email List

336: Effective Use of an Email List

Collin

Once you have contact information from your lead magnet, what do you do with it? Use email to have a conversation with your customers. Email is a great marketing tool, but it can help your business in other ways, too. More than just a marketing ploy, email is a great way to build trust with your clients. We break down what kind of content to include, how to shape an email marketing campaign, and how often to use your list.

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