275: Putting Your Value First with Heidi Lewis

275: Putting Your Value First with Heidi Lewis

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The lessons from the pandemic continue to highlight the importance of self reflection and knowing your ‘why’. The last couple of years have taught Heidi Lewis that she wanted to run a different kind of business. As the owner of Heidi and Hope Pet Services, she set about defining her boundaries and understanding what she didn’t want to do anymore. She has focused on converting clients from overnight to drop-in services and hiring staff so she can have more breathing room in her life. Heidi shares how she’s building relationships with local businesses and why she will always put her value first.

274: Stress and Anxiety as a Business Owner

274: Stress and Anxiety as a Business Owner

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What do you stress about? As a business owner, you have a lot on your plate. Stress and anxiety can be a big part of running a business, but they don’t have to be! Use it as a tool to propel your business forward instead of it holding you back. We discuss the difference between fear and anxiety, some common stressful situations, and how we can start overcoming the anxiety they induce. Then, Natasha O’Banion answers, “How do I avoid paying payment processing fees?”

273: Finding Hope in Pet Care with Pack Pals

273: Finding Hope in Pet Care with Pack Pals

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Abagail was given hope when she started as a dog walker for a company, but several years later found herself taking over ownership of it. She now runs Pack Pals NY and talks about her experience of growing into a management role and what it means to see change in yourself, without losing yourself. She shares what it means to fight for legitimacy in pet care and why we need to set appropriate boundaries. She gives advice on how our businesses can help others, instead of only thinking about what they do for us.

272: Growing and Scaling Your Pet Business

272: Growing and Scaling Your Pet Business

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We all think we want to grow and grow our businesses. Just growing without a plan means we’re spending a lot of money and having a lot more headaches than we should be having. If you feel like you’re wasting time on tasks in your business and looking for a better way, you’re ready to scale. When we scale our businesses and processes, it means we can grow with less headache. We break down several examples of scaling in pet care and walk through four steps to use on everything you’d like to scale.

271: Equipping Your Clients with Tami Guy

271: Equipping Your Clients with Tami Guy

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Tami Guy, owner of Creatures Pet Care in Kalamazoo, uses her background in zookeeping, and educating, to teach her clients all things pet care. Tami shares how she continues to learn from her staff when it comes to running her business. From equipping them with knowledge to providing membership opportunities, she dives into what it means to help pet parents live their best life with their pets.

270: Knowing Your Numbers

270: Knowing Your Numbers

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We frequently talk about “knowing your numbers”, but what does that mean? What numbers do you need to know so you can determine if your business is healthy and growing? We discuss the five key financial numbers to know, as well as other areas to dissect to make sure your business is staying on track. From sales to website hits, we take a broad approach to look for red flags so we can make the necessary changes. Then, Natasha O’Banion answers, “How do I know if my marketing messages are landing?”

269: Being a Flight Nanny with JP Anunciacion

269: Being a Flight Nanny with JP Anunciacion

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What does it take to be a flight nanny and how does someone get started? JP Anunciacion, owner of Dog Days & Cat Naps, who was previously on Episode 180, joins us to shed light on this growing niche service in pet care. JP outlines how to find clients and what to take into account when pricing your services. He also walks through how he prepares for the flight and what kind of gear he likes to have with him.

268: Why You Need Thick Skin in Business

268: Why You Need Thick Skin in Business

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We had a client abruptly stop using our services recently. It hurt. In the pet care industry, we invest so much of ourselves, which means we’re more vulnerable. However, when we step back and assess a critique, we begin to not take things personally. On this episode we discuss ways to overcome being hurt by business transactions and why bring thick skinned in your business is important. Then, Natasha O’Banion answers, “How do I build my brand?”

267: Google My Business with Amy Toman

267: Google My Business with Amy Toman

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What is a Google My Business (GMB) listing and how does it help a local business? Amy Toman, from Pet Sitter SEO, discusses the power behind a well optimized GMB listing and how client behavior is changing when searching for services. She gives advice on what to avoid to make sure your listing doesn't get removed (including how to use your address appropriately), why you should list your business on quality directory services, and how to approach Search Engine Optimization (SEO).

266: Rising Costs and Uncertainty

266: Rising Costs and Uncertainty

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Once again, there is so much going on in the world around us. From Ukraine being invaded to rapidly rising inflation and gas prices, there’s a lot to overwhelm us. As business owners, we’re now navigating through yet another period of the unknown. How do we do that without burning out and stressing out every day? We share some ways to stay adaptable and deal with the rising costs. Natasha O'Banion answers the question, "How do I hire a virtual assistant?"

265: Finding What Motivates You with Jane Torok

265: Finding What Motivates You with Jane Torok

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What motivates you? We don’t operate in a vacuum and there are both intrinsic and extrinsic motivating factors that influence and drive our decisions. Jane Torok, owner of Paw Prints Pet Services, joins the show to explain how her motivating factors drive her to keep working through tough times. As a one woman show, she also shares how to stay content in your business and be thankful for the opportunity and balance in your life. Jane is also extremely passionate about community in pet care and helps operate the largest Facebook group for dog walkers. She talks about why community is so critical and how to avoid fears of rejection and competition.

264: Writing Copy That Works

264: Writing Copy That Works

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What is copy writing for your business and what makes it work to get clients? Copy writing is more than just ad copy, as it includes all of the written materials you create. Producing consistent copy that works isn’t easy, so in this episode, we discuss how to attract clients through your messages. From using familiar language, to being crystal clear, a little planning (and maybe some help!) will ensure you build trust and authority. Then, Natasha answers, “What is a good reset for my personal and business life?”

263: Start the Journey with Claire Aither

263: Start the Journey with Claire Aither

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How do you stay on mission in your business? Claire Aither had to make a choice, go into a career she wasn't comfortable with, or find something else. A cheerleading grandma and passion for pets led her to start Pet Sitting MKE. Claire talks about how her support group helped her deal with insecurities when she first started her business. We also discuss why she decided to stop accepting new clients and no longer take overnight care. Making hard decisions is made easier by knowing what you actually want/need from your business, and whether they are aligned with your purpose.

262: You Should Attend a Conference

262: You Should Attend a Conference

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Have you attended a pet sitting conference? We just went to our first in-person conference, the Texas Pet Sitters Conference. Attending, especially in person, brings a ton of benefits, if you’ve prepared and are ready to take advantage of them. We share our experience and why we think you should go to one too! Plus, Natasha answers, “How do I make my life about more than my business?”

261: F.I.R.E. with Jen Tserng

261: F.I.R.E. with Jen Tserng

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Jen Tserng joins the show again to discuss how to have an investing mindset and what it means to make saving money fun. From setting budgets to raising prices, taking a wholistic approach to our financial health is really what sets us up for success. Regardless of whether you want to retire in 10 years, or 30, it takes understanding your numbers and financial discipline to execute the plan.

260: Reflecting on Hiring

260: Reflecting on Hiring

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So, after everything we have learned and experienced through hiring, what are our major takeaways? We discuss it in this episode. Hiring has certainly been a major growth opportunity for the business as well as our personal mindsets. We share some of our mistakes, lessons learned, and how we can do better next time. Natasha answers, “I’m solo, do I need to care about company culture?”

259: INSPIRE with Dom Hodgson

259: INSPIRE with Dom Hodgson

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Dom Hodgson, the Pet Biz Wiz, talks about growing your business sustainably through pricing and upselling on additional services. By continuing to focus on the fundamentals of our businesses, we’ll be less likely to make rushed and stressed decisions. Dom also shares what it means to give your clients a premium on-boarding experience and how to increase lock-in of existing clients. Dom has an upcoming live event in March (INSPIRE 2022) that we are taking part in, and would love to see you there!

258: Working at the Pace of Dog with Jen Walmsley

258: Working at the Pace of Dog with Jen Walmsley

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Jen Walmsley is a trainer and dog walker in Bedford and operates Fetch Club, with a mission to provide top quality mental and physical stimulation to her clients. She shares how the growth of her business helped her be more creative and why hiring was so important to her. We also discuss what it means to focus on training fundamentals and how she makes her group walks function.

257: Onboarding and Training Staff

257: Onboarding and Training Staff

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It’s now time for you to bring your new hire into your company and help them feel like they belong. You need them to feel valued and part of your company, which takes time and intentionality on your part. Onboarding and training staff can feel daunting, but planning out the first six months to one year for them will help you make sure they’re on track and you don’t miss anything that will leave them hanging. Then, Natasha answers, “How do I become a better manager?”

256: Fear Free Pet Sitting with Mikkel Becker

256: Fear Free Pet Sitting with Mikkel Becker

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Mikkel Becker, from Fear Free and Fear Free Happy Homes, discusses how following the Fear Free philosophy impacts our ability to build trust with the pets in our care. It not only makes our job easier, but also sets up the pet and owner for success. Mikkel shares how fear manifests itself in dogs and cats, and what we can do to help them in those moments.

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