516: Elevating Your Pet Care Business: From Basics to Differentiators
What does it mean to elevate your pet care business beyond the basics? In this episode, we explore how to transform essential services into exceptional experiences that set your business apart in a crowded market. We discuss the importance of mastering the fundamentals, like communication and reliability, before layering on unique offerings that truly differentiate your services. Learn how to leverage specialized training, customized care, and cutting-edge technology to create standout moments for your clients and their pets. Join us as we dive into strategies that will help you rise above the competition and take your business to the next level.
505: The Importance of Empathy in Pet Care with Lori Holt
How do you transition from a corporate job into full-time pet care? Lori Holt shares her journey from working in customer service to founding Stow Road Pet Sitters. She discusses the challenges of administrative tasks, the importance of empathy and trust in client relationships, and how her family plays a crucial role in her business. Lori also highlights the lessons learned from a dog bite incident that led to stricter client screening processes. Join us as we explore Lori's inspiring story of passion, growth, and dedication to exceptional pet care.
503: The Subtle Art of Dog Behavior with Fanna Easter
Are you struggling to understand a dog's anxious or reactive behavior? Fanna Easter, owner of Positive Pooch Behavior, dives into the nuances of canine anxiety, distinguishing between general anxiousness and separation anxiety. Fanna emphasized the importance of addressing the root causes rather than just managing symptoms, highlighting the role of pet sitters in observing and responsibly handling these behaviors. She also discussed the critical nature of professional collaboration between pet sitters and behavior consultants to ensure the best outcomes for pets. This insightful conversation provides essential strategies and knowledge for pet care professionals aiming to improve their understanding and management of complex canine behaviors.
502: Is this a Partnership or Marketing Ploy?
Ever wondered how to spot a genuine business partnership opportunity from a marketing ploy? We discuss the red flags to watch for when approached by potential partners. We share our own experiences with high-pressure sales tactics and emphasize the importance of setting boundaries and conducting thorough research. You'll learn how to maintain control during negotiations and make informed decisions. Tune in to hear valuable tips on protecting your business from misleading offers.
497: Certification to Self-Care with PSI's President Beth Stultz-Hairston
How has the pet sitting industry evolved over the past 30 years? In this episode, Beth Stultz-Hairston, President of Pet Sitters International (PSI), discusses the organization's remarkable journey and its impact on professional pet care. She highlights PSI's commitment to supporting pet sitters through education, certification, and professional standards. Beth addresses the challenges faced by pet sitters, including time management, hiring, and self-care, and emphasizes the importance of adapting to industry trends. Beth underscores PSI's dedication to enhancing the professionalism and success of pet sitters worldwide.
496: Making Your Business Memorable
Is your business memorable? With a more crowded market than ever, we discuss strategies for making your business stand out and why it's crucial for success. We share the importance of defining the terms you use and the importance of offering unique services. Your clients are looking for feelings and emotions, so you should be connecting at that level with them, not in technical jargon. Learn how to differentiate your business and leave a positive, memorable impact on your clients.
495: From Fired to Flourishing with Joette White
How are you navigating the challenges of business ownership? Joette White, owner of Park Cities Pet Sitter, shares her journey from being fired to successfully owning and growing a pet sitting business. She emphasizes the importance of staff management and trusting employees to foster growth. Joette highlights how personal growth and learning from failures have shaped her leadership style. She discusses adapting to challenges, especially during the pandemic, to strengthen the business foundation. Joette stresses the need for clear leadership and allowing space for staff to develop their strengths and confidence
487: Keeping it Simple with Scott Black
How do you keep things simple in your business? Scott Black, owner of Personal Touch Pet Sitting, discusses the importance of personalized communication, screening clients thoroughly, and managing risks in the industry. He also emphasizes the significance of continuing education and balancing growing a pet sitting business while prioritizing quality and safety. Scott shares his thoughts on liability and risk management, setting boundaries, and managing client relationships.
466: The Myth of Multitasking
Do you consider yourself a multitasker? Contrary to popular belief, multitasking does not make us more productive. In fact, what we are capable of doing is not even considered true multitasking. Task switching, as it is known, is the process where our brain switches from one thing to another in rapid succession. While it may feel like we are getting more done, there are several drawbacks to this method of working. We walk through common misconceptions and the modern research on what multitasking actually does to us. We give several tactics you can use to break the habit of attempting to multitask to keep you productive and focused on the things that really matter.
465: Building a Team Structure with Anna Rickert
How do you envision your business in the future? If building a team and having employees are on that list, you need to carefully consider your team's structure. Creating a team involves ensuring each person is in the right role, equipped with clear directions to accomplish their tasks. Anna Rickert, the owner of Pup Culture Dog Walking and Pet Sitting, joins us to share her strategies for developing a robust business structure. Aiming for her business to operate independently of her presence, Anna discusses the importance of having a balanced mix of services and a team that excels in delivering them.
462: Give Yourself Permission
Have you ever been frustrated by one more thing being added to your plate? There come times when our personal life impacts our ability to run our business and show up at our best. Whether it’s a personal loss, a new venture opportunity, or even moving to a new home, the pressure to continue to perform increases beyond our capacity sometimes. It’s in these moments where we have to carve out space we need to take that pressure off so we can focus on the right priorities.
459: Try, Fail, and Adjust with Marie and Justin Plummer
Marie and Justin Plummer, the entrepreneurial duo behind Winston Salem Dog Care, share their journey from a small start-up to a thriving business with 17 employees. Their discussion delves into the nuances of hiring staff with a focus on professionalism in the pet care industry, while also maintaining a deeply personal touch. They highlight the importance of iteration in refining their hiring and onboarding processes and the role of technology in facilitating growth. The Plummers' story is a testament to the power of creativity, flexibility, and continuous learning in building a business that not only succeeds but also brings joy and satisfaction to its owners and clients alike.
456: Running an Efficient Team Meeting
Do you run team meetings? Meetings are usually one of the last things we want to do, and may even feel overwhelmed by putting one together. We walk through points to consider when planning the frequency and length of meetings. Plus, we share our 15-minute meeting format and how to prepare well!
452: Keeping the Momentum After a Difficult Year
What was your 2023 like? If you’re like many, it was a very successful, but very difficult year. Running a business means tackling the ups, and working through the downs. The difficulties we face will be as unique as the businesses we run. We break down four challenges we worked through in our business this year, how they’re not all solved yet, and how we’re growing from each of them.
450: You Need a Task Manager: Tracking Stuff in Your Biz
How do you stay organized in your business? The options are pretty limitless. Everything from post-it notes, to reminder apps on your phones, or even just trying to remember things yourself. However, what if you find those just aren’t working? Today, we break down how using a task manager can help you be more productive, tackle bigger projects, and stop worrying you’ve forgotten something!
448: When Word-of-Mouth Isn’t Enough: 20 Ideas to Market Your Business
How is word of mouth marketing working for you? If you’re like many people right now, you’re finding that word of mouth is not quite enough to keep your business growing or maintaining the level you need. Today, we break down 20 marketing ideas to try if you’ve never had to market before. If it’s all a little intimidating, we also discuss 5 things to focus on to get started.
447: From Leashes to Lattes with Alisha Riley
What does it mean to embrace change while staying focused on the client experience? As your business grows, you may face necessary changes that push you out of your comfort zone. Transform any doubt in your abilities into motivation to learn, grow, and discover new methods. Alisha Riley, the owner of Alisha’s Pet Playcations, exemplifies this. She restarted her business after relocating across the country. In her journey, she discusses the importance of integrating oneself into the community and leveraging personal connections through your network. Additionally, Alisha shares her decision to start a coffee shop driven by a very special mission.
443: Being Serious About Business with Kerri-Ann Griffith
How do you help potential clients see the value you provide? Connecting with the right clients is an art form as you refine who you are for, and who you are not. More than simply selling yourself, it’s about connecting at an emotional level with a client’s needs. Kerri-Ann Griffith, owner of Nashville Kitty Sitter, joins the podcast to explain how she runs a boutique business, while also finding clients who have never used a professional service before. Kerri-Ann shares why emergency planning is so important, and how it helps you become a better business owner. She also talks about how she uses her show business background to make the most of her meet and greets.
441: Focusing on the Big Picture with Tori Levitt
Where is your focus on your business? Tori Levitt, owner of Doolittle's Dog House, discusses the importance of setting and communicating clear policies to clients, and how to balance expanding services while maintaining control of your business. Tori emphasizes the necessity of personal self-care and setting boundaries to prevent burnout in this demanding industry. She also highlights the value of continuous education and building strong referral networks with other professionals like veterinarians and groomers. This episode is a blend of practical business advice and personal growth insights.
415: Fostering Relationships Through Your Software with Mike Grenier
What drives close relationships in your business? We should view everything we do as an opportunity to foster relationships with our clients, including our software. Mike Grenier, co-founder of Time to Pet, joins the show to share how they prioritize problem-solving. Mike emphasizes the importance of adhering to guiding principles while not being afraid to pivot in response to market changes. He describes the process of building a niche business and how his early days running a pet sitting business with his wife influenced their approach to software.