All tagged talk
How do you keep things simple in your business? Scott Black, owner of Personal Touch Pet Sitting, discusses the importance of personalized communication, screening clients thoroughly, and managing risks in the industry. He also emphasizes the significance of continuing education and balancing growing a pet sitting business while prioritizing quality and safety. Scott shares his thoughts on liability and risk management, setting boundaries, and managing client relationships.
Do you consider yourself a multitasker? Contrary to popular belief, multitasking does not make us more productive. In fact, what we are capable of doing is not even considered true multitasking. Task switching, as it is known, is the process where our brain switches from one thing to another in rapid succession. While it may feel like we are getting more done, there are several drawbacks to this method of working. We walk through common misconceptions and the modern research on what multitasking actually does to us. We give several tactics you can use to break the habit of attempting to multitask to keep you productive and focused on the things that really matter.
How do you envision your business in the future? If building a team and having employees are on that list, you need to carefully consider your team's structure. Creating a team involves ensuring each person is in the right role, equipped with clear directions to accomplish their tasks. Anna Rickert, the owner of Pup Culture Dog Walking and Pet Sitting, joins us to share her strategies for developing a robust business structure. Aiming for her business to operate independently of her presence, Anna discusses the importance of having a balanced mix of services and a team that excels in delivering them.
Have you ever been frustrated by one more thing being added to your plate? There come times when our personal life impacts our ability to run our business and show up at our best. Whether it’s a personal loss, a new venture opportunity, or even moving to a new home, the pressure to continue to perform increases beyond our capacity sometimes. It’s in these moments where we have to carve out space we need to take that pressure off so we can focus on the right priorities.
Marie and Justin Plummer, the entrepreneurial duo behind Winston Salem Dog Care, share their journey from a small start-up to a thriving business with 17 employees. Their discussion delves into the nuances of hiring staff with a focus on professionalism in the pet care industry, while also maintaining a deeply personal touch. They highlight the importance of iteration in refining their hiring and onboarding processes and the role of technology in facilitating growth. The Plummers' story is a testament to the power of creativity, flexibility, and continuous learning in building a business that not only succeeds but also brings joy and satisfaction to its owners and clients alike.
Do you run team meetings? Meetings are usually one of the last things we want to do, and may even feel overwhelmed by putting one together. We walk through points to consider when planning the frequency and length of meetings. Plus, we share our 15-minute meeting format and how to prepare well!
What was your 2023 like? If you’re like many, it was a very successful, but very difficult year. Running a business means tackling the ups, and working through the downs. The difficulties we face will be as unique as the businesses we run. We break down four challenges we worked through in our business this year, how they’re not all solved yet, and how we’re growing from each of them.
How do you stay organized in your business? The options are pretty limitless. Everything from post-it notes, to reminder apps on your phones, or even just trying to remember things yourself. However, what if you find those just aren’t working? Today, we break down how using a task manager can help you be more productive, tackle bigger projects, and stop worrying you’ve forgotten something!
How is word of mouth marketing working for you? If you’re like many people right now, you’re finding that word of mouth is not quite enough to keep your business growing or maintaining the level you need. Today, we break down 20 marketing ideas to try if you’ve never had to market before. If it’s all a little intimidating, we also discuss 5 things to focus on to get started.
What does it mean to embrace change while staying focused on the client experience? As your business grows, you may face necessary changes that push you out of your comfort zone. Transform any doubt in your abilities into motivation to learn, grow, and discover new methods. Alisha Riley, the owner of Alisha’s Pet Playcations, exemplifies this. She restarted her business after relocating across the country. In her journey, she discusses the importance of integrating oneself into the community and leveraging personal connections through your network. Additionally, Alisha shares her decision to start a coffee shop driven by a very special mission.
How do you help potential clients see the value you provide? Connecting with the right clients is an art form as you refine who you are for, and who you are not. More than simply selling yourself, it’s about connecting at an emotional level with a client’s needs. Kerri-Ann Griffith, owner of Nashville Kitty Sitter, joins the podcast to explain how she runs a boutique business, while also finding clients who have never used a professional service before. Kerri-Ann shares why emergency planning is so important, and how it helps you become a better business owner. She also talks about how she uses her show business background to make the most of her meet and greets.
Where is your focus on your business? Tori Levitt, owner of Doolittle's Dog House, discusses the importance of setting and communicating clear policies to clients, and how to balance expanding services while maintaining control of your business. Tori emphasizes the necessity of personal self-care and setting boundaries to prevent burnout in this demanding industry. She also highlights the value of continuous education and building strong referral networks with other professionals like veterinarians and groomers. This episode is a blend of practical business advice and personal growth insights.
What drives close relationships in your business? We should view everything we do as an opportunity to foster relationships with our clients, including our software. Mike Grenier, co-founder of Time to Pet, joins the show to share how they prioritize problem-solving. Mike emphasizes the importance of adhering to guiding principles while not being afraid to pivot in response to market changes. He describes the process of building a niche business and how his early days running a pet sitting business with his wife influenced their approach to software.
What is a CRM and how can it help your business? As the marketer of your business, you’re in charge of finding ways of getting your business in front of more people and connecting them to the right services. A CRM (Customer Relationship Management) allows you to supercharge how you interact with your existing and potential client. Dom Hodgson, The Pet Biz Wiz, joins the show to break down how to make the most of a CRM and find the hidden money in your business. Dom explains what a quality CRM can actually do, how to communicate with your clients, and help you understand your clients better.
Do you see yourself as playing a vital role in the health of the pet care industry? To ensure a robust future, we can all be ambassadors for professional dog walking and pet sitting. Jamie Migdal, founder of Fetchfind!, joins the show to share her vision for the future of pet care. From collaborative approaches to pushing the limits of our own education, Jamie believes we can all make our mark on the legacy of pet sitting. She also discusses how in order to decrease competition, there needs to be an increase in the consumer base. By being advocates for pet owners, we help bring more people, pets, and profits to our businesses.
Are you a numbers person? Whether you’d describe yourself as one or not, you run a business, so understanding your numbers is critical! Some people think it’s too complicated, others may have an emotional block to diving into them, but the fact remains that you will struggle to make sound decisions without drilling into your books. Anne-Marie Kaden, owner of Tiny Paws Pet Sitting & Tiny Paws Book Keeping, joins the show to share her passion for bookkeeping. She walks us through how good record keeping and number crunching helped her own pet sitting business, and why even knowing a little can be game changing for you. Anne-Marie discusses the different accounting methods, how to choose the right one for you, and even some best practices for using accounting software.
What kind of emergencies are you prepared for? While we may focus on natural disasters, lost pets, or medical emergencies, what about you? After going through a severe medical emergency, Amy Sparrow had to make drastic changes to her business, Fur Kid Sitting & Services. Amy shares how having a multi-year business plan allowed her to accelerate a brand new business structure. From growing a network, to addressing your personal risks, Amy stresses the importance of getting a plan in place today. She also explains why it’s critical to give back to the community.
How do you handle stressful situations? From acute to chronic, we encounter all sorts of situations in running our business. As a business owner, we’re obligated to not just take care of stressful situations and emergencies, but also communicate and help others through it as well. We break down how to cope with stress in the moment. We give several strategies for effective communication and also how to plan for after the emergency is taken care of.
Have you ever wanted to start a remote location for your business? We share our experiences two years into our experiment with our business. We needed a way to grow our business, and found a remote location fit exactly what we needed. From our struggles hiring and training the right staff, to managing an office and learning a brand new city, there was a lot we had to learn. We’ve changed our entire operations and many of our policies to meet the new challenge, and give insights into how that went for us.
What is your process when you encounter a problem in your business? Whether it’s client problems or administrative concerns, you first have to ask yourself a series of questions about how you’d like to solve them. Self coaching is the process we all go through when we take time to process a problem or question, before reaching out for help. We break down common questions, and a multi-step process to coach yourself through.
