All tagged service

490: In a Slump but on the Way Up?

490: In a Slump but on the Way Up?

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How is your business doing? So far, 2024 has been a challenging economic landscape, marked by a significant downturn in both new and returning clients. The pet sitting industry has experienced a saturation of the market post-COVID-19 and now economic pressures have led pet owners to tighten their budgets. We share strategies for adapting services and specializing to meet changing customer needs while maintaining a resilient and optimistic business approach. We cover everything from building in-person relationships with business owners, to also the challenges of niching in lean times and prioritizing mental health during slow periods. 

486: Living Up to Your Own Standards

486: Living Up to Your Own Standards

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Can you meet the promises you make to your clients? Our goal should be to truly embody values like professionalism, dependability, and transparency. Whatever you promise your clients, these should not merely be marketing terms but actual practices, supported by robust systems. There can be significant repercussions if we fail to meet the standards we set for ourselves, and we should be prepared to defend our practices when clients hold us accountable. Ultimately, we should strive to align our practices with our core values and maintain consistency in all interactions to build and sustain trust with clients.

477: Turning Over A New Leaf with Kirsten Kruska

477: Turning Over A New Leaf with Kirsten Kruska

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What does it mean to reinvent yourself? Kirsten Kruska, co-owner of Pet and Plant Pal, explores the journey of career reinvention after a pivotal health challenge forced her out of dog grooming. Kirsten shares how she transformed her expertise in pet care and horticulture into a flourishing business. Emphasizing health & wellness, Kirsten shares how her commitment to physical fitness and overcoming injury shaped her approach to business and life. She also discusses ethical entrepreneurship, highlighting her dedication to ethical practices rooted in Buddhist principles, and how these values distinguish her services. Lastly, Kirsten discusses the importance of knowledge sharing, from grooming advice to plant care tips, illustrating her belief in education as a cornerstone of her business model.

475: Creating a Business to Prioritize Yourself with Shannon Hendon

475: Creating a Business to Prioritize Yourself with Shannon Hendon

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How can you navigate the twists and turns of life through fostering community? Shannon Hendon, founder of Ocala Pet Sitting, takes us through her 18-year saga of transforming challenges into opportunities. From altering her career path away from vet school to implementing cool new services like kitty cam rentals, Shannon's story is a masterclass in adaptability and passion. She also discusses the power of community, the evolution of her business model as she adapted to personal challenges, and her dedication to setting new standards in the pet care industry.

467: Saying Yes for Success, and No for Sanity with Liz Raitman

467: Saying Yes for Success, and No for Sanity with Liz Raitman

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What are you saying ‘No’ to? For many, saying ‘No’ is almost unthinkable; we have to service the client, right? Liz Raitman, owner of Dogs Next Best Friend, joins the show to share how a love of hiking and running turned into a full-time dog walking company. By learning to say ‘No’ more, Liz talks about how she’s learned from past mistakes to run a company that fits her better. Liz also gives her perspective on why we should hold customer appreciation in such high regard.

458: Price or Features: What's Your Selling Point?

458: Price or Features: What's Your Selling Point?

Collin

What does it mean to sell on price vs selling on features? When we go to market our business, do we understand what our messaging is communicating? When we sell at our price, we’re trying to differentiate ourselves by how much we charge. Selling on our features is when we can lean into experiences, expertise, and our high quality. There is a time for each as we work to hone our messaging for our target audience and our stage of business. On this podcast episode, we break down how to implement each strategy in your business, and what to watch out for.

457: The Art of Compassionate Leadership with Ruby Ballesteros

457: The Art of Compassionate Leadership with Ruby Ballesteros

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What does leadership mean to you? 💪 Ruby Ballesteros, owner of RubyReds Pet Care, discusses her transition from a corporate background to pet sitting. Ruby emphasizes professionalism and leadership, and stresses the importance of viewing and presenting yourself as a business owner first, rather than just being a pet lover. She highlights her military background as influential in shaping her values and practices. Ruby also speaks about the art of building strong, trust-based relationships with clients, going beyond mere services, to ensure their complete peace of mind.

452: Keeping the Momentum After a Difficult Year

452: Keeping the Momentum After a Difficult Year

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What was your 2023 like? If you’re like many, it was a very successful, but very difficult year. Running a business means tackling the ups, and working through the downs. The difficulties we face will be as unique as the businesses we run. We break down four challenges we worked through in our business this year, how they’re not all solved yet, and how we’re growing from each of them.

451: Offering Pet Detective Services with Annalisa Berns

451: Offering Pet Detective Services with Annalisa Berns

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Ever wondered what it takes to be a pet detective and how you could add it as a service to your business? Annalisa Burns, The Pet Detective, sheds light on the unique skills and training required for pet search and rescue. She discusses the challenges and emotional aspects of tracking lost pets, emphasizing the critical role of understanding animal behavior. She shares about the growing demand for pet detective services across the U.S., and ways to add it as a service, or a grow a business around it.

443: Being Serious About Business with Kerri-Ann Griffith

443: Being Serious About Business with Kerri-Ann Griffith

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How do you help potential clients see the value you provide? Connecting with the right clients is an art form as you refine who you are for, and who you are not. More than simply selling yourself, it’s about connecting at an emotional level with a client’s needs. Kerri-Ann Griffith, owner of Nashville Kitty Sitter, joins the podcast to explain how she runs a boutique business, while also finding clients who have never used a professional service before. Kerri-Ann shares why emergency planning is so important, and how it helps you become a better business owner. She also talks about how she uses her show business background to make the most of her meet and greets.

439: Gaining Confidence by Doing Hard Work with Abby Strong

439: Gaining Confidence by Doing Hard Work with Abby Strong

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Can you transform a simple passion into a thriving business? Abby Strong, founder of Auntie Abby's Pet Sitting Service, shares her journey from a part-time pet sitter and full-time nanny to a thriving business owner. Abby shares the challenges and triumphs of transitioning from working solo to leading 21 pet sitters and dog walkers, emphasizing the importance of tackling hard tasks and taking pride in one's work. She discusses balancing the multifaceted role of a caretaker, the customization of pet care services, and the significance of building strong client relationships. It’s not just about growth, it’s about personal development and finding fulfillment and taking pride in our hard work.

434: Affordable vs Cheap Services in a Slowing Economy

434: Affordable vs Cheap Services in a Slowing Economy

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How do spending habits change in a slowing economy? How should we respond? We break down possible options for making your business and services more valuable to your clients. It’s not about being cheap, it’s about finding an affordable way of serving our clients. There are pros and cons to consider when offering a more affordable option in your service line-up. Everything from a possible wider market appeal, to administrative overhead, you must have a clearer picture of whether introducing a more affordable service aligns with your business goals, the needs of your target market, and your operational capacities.

431: Counting the Costs with Jill Jaffe

431: Counting the Costs with Jill Jaffe

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How much does it cost you to walk a dog or stay overnight in a client's home? While we typically consider expenses such as gas, insurance, and experience, what else should we include? Jill Jaffe, owner of "Fur Paws' Sake," joins the show to discuss why she's so passionate about offering "almost overnights" instead of actual overnights to her clients. Jill draws on the lessons she learned from her spirited little pup, Lily, emphasizing that running a business involves more than just financial costs.

426: Managing the Pet Business Triangle: Time - People - Money

426: Managing the Pet Business Triangle: Time - People - Money

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Do you consider yourself a project manager? Running a pet sitting and dog walking company, we face many unique challenges and have to be able to adapt quickly, while keeping everything organized and structured. We take the traditional project management triangle and adapt it to the pet services industry, with the primary focus being on people. Obviously pet care is a number one priority in our businesses, but the people aspect cannot be minimized and should be accounted for when taking on any visit, walk, or extended care.

420: Balancing Data and Intuition when Making Decisions

420: Balancing Data and Intuition when Making Decisions

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How should you use data when making decisions in your business? Data and quantitative information provides invaluable surety when we look to solve problems in our business. However, there are limitations to the accuracy and applicability to the data we collect. Ultimately, we are at the interplay of facts and figures and emotions with our customers. We break down how this impacts making good decisions and practical applications to use today!

407: Bookkeeping Mindset with Anne-Marie Kaden

407: Bookkeeping Mindset with Anne-Marie Kaden

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Are you a numbers person? Whether you’d describe yourself as one or not, you run a business, so understanding your numbers is critical! Some people think it’s too complicated, others may have an emotional block to diving into them, but the fact remains that you will struggle to make sound decisions without drilling into your books. Anne-Marie Kaden, owner of Tiny Paws Pet Sitting & Tiny Paws Book Keeping, joins the show to share her passion for bookkeeping. She walks us through how good record keeping and number crunching helped her own pet sitting business, and why even knowing a little can be game changing for you. Anne-Marie discusses the different accounting methods, how to choose the right one for you, and even some best practices for using accounting software.

401: How to Retain the Best Clients with Candace D’Agnolo

401: How to Retain the Best Clients with Candace D’Agnolo

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How do you keep clients coming back over and over? Candace D’Agnolo, from Pet Boss Nation, joins the show to discuss how to create raving fans of your business. Candace breaks down strategies for building long-lasting relationships with clients, and how to help them fall in love with your services. She also shows us ways to increase the perceived value of your business, while anticipating your client’s needs. Finally, Candace encourages us to implement follow-up services as a way to keep clients invested and engaged.

399: Running a Multi-Dimensional Business with Susan Morin

399: Running a Multi-Dimensional Business with Susan Morin

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What does it mean to run a multi-dimensional business? Not only do you offer a range of services, but you also have a lot going on every day. Susan Morin, owner of Susan’s Pampered Pet Care, shares how she’s piloted a growing business. She discusses how she highlights the strengths of her business to attract her target clients and walks through the balance of running a business to meet her client’s needs, while also enjoying the day to day operations.

396: Considerations for Starting a Remote Service Area

396: Considerations for Starting a Remote Service Area

Collin

What should you consider before expanding to a remote service area? After a few years of trial and error, we've broken down 10 things you should ask yourself before starting in a remote area. We cover everything from planning your logistics to following local licensing and legal requirements. We also share about the biggest struggles we've faced and where you can expect to grow the most as a business owner.

394: How We Expanded to a Remote Service Area

394: How We Expanded to a Remote Service Area

Collin

Have you ever wanted to start a remote location for your business? We share our experiences two years into our experiment with our business. We needed a way to grow our business, and found a remote location fit exactly what we needed. From our struggles hiring and training the right staff, to managing an office and learning a brand new city, there was a lot we had to learn. We’ve changed our entire operations and many of our policies to meet the new challenge, and give insights into how that went for us.

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