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474: Pitfalls to Productivity

474: Pitfalls to Productivity

Collin

Why is it so challenging to implement productivity tips into our lives? Amazon has over 10,000 books on the subject of ‘productivity’, so there certainly isn’t a universal solution for everyone. One of the major stumbling blocks to actually being more productive is a lack of understanding of how we work, and the nature of the work we need to get done. We break down common misconceptions to being more productive, along with several things to take into consideration when assessing a new productivity method, tool, or technique.

448: When Word-of-Mouth Isn’t Enough: 20 Ideas to Market Your Business

448: When Word-of-Mouth Isn’t Enough: 20 Ideas to Market Your Business

Collin

How is word of mouth marketing working for you? If you’re like many people right now, you’re finding that word of mouth is not quite enough to keep your business growing or maintaining the level you need. Today, we break down 20 marketing ideas to try if you’ve never had to market before. If it’s all a little intimidating, we also discuss 5 things to focus on to get started.

435: Beyond Design: Navigating Today's Digital Landscape with Pet Marketing Unleashed

435: Beyond Design: Navigating Today's Digital Landscape with Pet Marketing Unleashed

Collin

What makes a personal website? Dive deep with Mikaela Vargas, Founder of Pet Marketing Unleashed, as she unravels today's web dynamics on this podcast episode. Discover how AI is reshaping content creation, why SEO is becoming more human-centric, and the art of efficient website tinkering. Ever wondered how to keep your site fresh without a complete overhaul? Mikaela's got you covered. She shares everything from optimizing client onboarding to evading common web pitfalls.

425: A Touch of ‘Know, Like, and Trust’ with Kelly Hester

425: A Touch of ‘Know, Like, and Trust’ with Kelly Hester

Collin

How do you make an excellent client onboarding? A well executed client onboarding not only sets the tone and expectations for the client, but also set the relationship up to last for years. Kelly Hester, owner of Kelly’s Kritters Dog Walking and Pet Sitting, joins the show to walk through how she translated her decades of corporate work into running her business. From exceptional customer service to formally documenting everything, she provides several great best practices. Kelly also explains her process for onboarding clients so that both she and the client understand exactly what is going on.

413: Navigating CRMs with Dom Hodgson

413: Navigating CRMs with Dom Hodgson

Collin

What is a CRM and how can it help your business? As the marketer of your business, you’re in charge of finding ways of getting your business in front of more people and connecting them to the right services. A CRM (Customer Relationship Management) allows you to supercharge how you interact with your existing and potential client. Dom Hodgson, The Pet Biz Wiz, joins the show to break down how to make the most of a CRM and find the hidden money in your business. Dom explains what a quality CRM can actually do, how to communicate with your clients, and help you understand your clients better.

393: Working From Your Passion with Stephanie Brown

393: Working From Your Passion with Stephanie Brown

Collin

How do you know it's time to bite down and go 110% to make your dream a reality? We all find our own motivating forces in our lives. For Stephanie Brown, owner of Happy Trail's Pet Sitting & Dog Walking Services, she found her motivation in her family. She shares how her business has evolved and how it wasn't always easy to leave services behind. Stephanie focuses on client education and fostering relationships through a personal touch. She also gives great advice around implementing a power hour to stay organized in your business and how she's navigated bringing on a manager in her business.

389: Live Life Full and Happy with Morgan Weber

389: Live Life Full and Happy with Morgan Weber

Collin

How do you delight your clients? To delight your clients, you must first find delight and joy in the services you’re offering. Morgan Weber, owner of Lucky Pups Adventure, joins the show to talk about how living a fulfilling life in the present is crucial rather than waiting for some future event to happen. She explains how taking the time to appreciate the little things in life and finding joy in even the most mundane tasks is essential. She discusses how to ensure customer satisfaction by finding delight in the services you offer. Then stresses the importance of treating every client with the utmost care and attention to detail, which can lead to word-of-mouth referrals and long-term client relationships. She also gives advice on how to grieve the loss of a client’s pet and how to work closely with a significant other in your business.

384: Making the Most of Physical Marketing

384: Making the Most of Physical Marketing

Collin

How are you using physical marketing? We dive into the importance of using more than a digital approach. We explore different marketing options and how to make the most out of each. It starts with knowing your target client, so you can craft relevant materials and speak to their needs. We also share our recent experiences, and some lessons we’ve learned. All of this is for naught unless you’re being strategic and tracking results to grow smarter.

334: The Power of a Lead Magnet

334: The Power of a Lead Magnet

Collin

What is a lead magnet and why should we be using them? Lead magnets are a way of getting information from your client, or potential client, in exchange for something valuable to them. There are best practices to be mindful of when implementing one, and things to avoid doing. We walk through the different types of lead magnets, how to promote them, and how to assess if they’re working for you or not. We also break down 5 easy to implement ideas for a lead magnet you can start using today!

320: Considerations for Hosting an Event

320: Considerations for Hosting an Event

Collin

We recently put on a pet loss memorial service in one of our service areas and learned a lot! This was the first event we have ever hosted so we were a little nervous. We share how we planned the event and what the main goal of it was. We also talked through how we plan to improve it next time, and give some things to think about if you were planning an event of your own.

276: Common Social Media Mistakes

276: Common Social Media Mistakes

Collin

Chances are, you’re probably using social media for your business. How is it working for you? Social media can be overwhelming and feel like it’s actually not getting you any business. While social media has many upsides, we discuss some of the pitfalls and how to avoid them. We also break down six common mistakes to avoid when using social media for your business. Then, Natasha O’Banion, Automated CEO, answers, “How do I make the most out of in-person marketing events?”

185: Roundtable: Future of the Pet Care Industry

185: Roundtable: Future of the Pet Care Industry

Collin

What does the future of pet care look like? 2020 taught us a lot of lessons, changed our behavior, our client’s behavior, and opened up many new opportunities. We have a roundtable discussion with Daniel Reitman, owner of Dan's Dog Walking and Pet Sitting, Natasha O’Banion, owner of Start. Scale. Sail. and Renzo and Ruby, and Doug Keeling, owner of Bad to the Bone Pet Care. We cover how the industry will change in the next 10 to 20 years and how pet care providers will need to grow and adapt. From the changing expectations of clients, growing commoditization of technology, and even the increasing importance of social causes, we talk about how we can start gearing up for those changes.

171: Decision Fatigue

171: Decision Fatigue

Collin

Have you ever just wished you could stop making decisions? Decision fatigue comes from being overwhelmed with options and the never ending day-to-day decisions we have to make. We share our battle with it and how it can impact you and your business. We also share some of the simple things we can do to manage it. Natasha O’Banion answers the question, “How do I know it’s time to stop a service?”

142: Setting Boundaries

142: Setting Boundaries

Collin

We have so many demands on our time and attention. By setting healthy boundaries, we create more time and space for doing what we actually want to be doing. We discuss how boundaries are a way to take back control from the things demanding our attention. Natasha O’Banion answers, “How do I make time for friends and family during my busy times?”

056- All things cats, with Stacy LeBaron

056- All things cats, with Stacy LeBaron

Collin

Cats can sometimes get a bad wrap, especially with those who don't care for them regularly. Stacy LeBaron, host of the Community Cats podcast, joins us to cover why that is, how to care for different temperments of cats, and so much more.

047- Getting and Staying Organized with Savanna

047- Getting and Staying Organized with Savanna

Collin

Now is an excellent time to work on getting and staying organized. Professional organizer and pet sitter Savanna Westwood, the Savvy Sitter, joins us for a breakdown of simple actions we can be working on right now. She also addresses some listener questions on time management and many other topics.

042- Content Creation with Dan Reitman

042- Content Creation with Dan Reitman

Collin

Dan Reitman, owner of Dan’s Dog Walking and Pet Sitting, returns to the show to share some ideas for content creation and sharing posts as a pet business with the world on lock down. We also discuss the importance of strengthening community and staying on top of your mental, emotional, and physical health.