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485: Creating Client-Centered Services with Hannah Alsup

What does it mean to create a client-centered pet care service? Hannah Alsup, from Three Dog Pet, explores how to incorporate a wide range of services to meet the unique needs of each client. From pet sitting and personal assistance to dog training, Hannah explains how personalized communication and flexible services can empower clients to make informed decisions about their pets. She also touches on the importance of setting boundaries for both clients and staff, while offering tips on integrating mental stimulation and training into pet care routines.

481: Evolving with Heart with Reilly Kahat

What does it take to transform challenges into a thriving business? Reilly Kahat, owner and founder of Pet Fit, shares his transition from a dog walker to the owner of a flourishing pet care service. Following an unforeseen business closure that left him questioning his next steps, Reilly leverages his deep affection for animals to build a community rooted business from the ground up. He explores the importance of adaptive branding, the move towards a membership-based model for consistent service, and the cultivation of a supportive team dynamic. Reflecting on the hurdles faced, including navigating through the COVID-19 pandemic, Reilly illustrates how setbacks were not just obstacles but opportunities for growth and deeper community engagement.

479: Empowering Pets and People with Mary Reid

What does it take to navigate the path from personal adversity to entrepreneurial success? Mary Reid, owner of North Dallas Pet Care, dives into her journey from being a homeschooling mother to spearheading a thriving pet care business. Following a significant health scare that altered her mobility, Mary reveals how she leveraged her passion for pets into a successful enterprise. She reflects on the critical role of work-life balance, the strategic shift from working solo to managing a team, and the integration of technology to enhance her business.

478: Fighting Mental Fatigue

Where does mental fatigue come from, and how does it impact us? While a large portion of the fatigue is brought on through external influences, a not insignificant amount stems from our own actions. From failing to adhere to policies to taking on too much, we often burden ourselves more than others do. Today, we will break down why pet sitters deal with so much mental fatigue, its sources, and some simple steps to start taking to combat it.

477: Turning Over A New Leaf with Kirsten Kruska

What does it mean to reinvent yourself? Kirsten Kruska, co-owner of Pet and Plant Pal, explores the journey of career reinvention after a pivotal health challenge forced her out of dog grooming. Kirsten shares how she transformed her expertise in pet care and horticulture into a flourishing business. Emphasizing health & wellness, Kirsten shares how her commitment to physical fitness and overcoming injury shaped her approach to business and life. She also discusses ethical entrepreneurship, highlighting her dedication to ethical practices rooted in Buddhist principles, and how these values distinguish her services. Lastly, Kirsten discusses the importance of knowledge sharing, from grooming advice to plant care tips, illustrating her belief in education as a cornerstone of her business model.

475: Creating a Business to Prioritize Yourself with Shannon Hendon

How can you navigate the twists and turns of life through fostering community? Shannon Hendon, founder of Ocala Pet Sitting, takes us through her 18-year saga of transforming challenges into opportunities. From altering her career path away from vet school to implementing cool new services like kitty cam rentals, Shannon's story is a masterclass in adaptability and passion. She also discusses the power of community, the evolution of her business model as she adapted to personal challenges, and her dedication to setting new standards in the pet care industry.

472: Tuning Out the Noise of Opinions from Others

Who are you allowing to speak into your life and business? As a business owner, there are a lot of people who have opinions about what you do and how you do them. There is a lot of advice out there that clutters up our brain space and processing abilities, which can lead to decision fatigue and an incoherent approach. Instead of following the whims of other people, we have to tune out the noise by quieting our own life to better recognize the irrelevant advice from others.

468: The Best Way to Meet Lots of Pet Sitter Friends

Have you been to a conference? In a first for us, we were LIVE all weekend at the 2024 Texas Pet Sitters Association Conference! It was a jammed packed weekend filled with amazing people and great information. Listen in to get a little taste of what it's like to attend a conference, and check out our resource pages to see which one you can attend!

467: Saying Yes for Success, and No for Sanity with Liz Raitman

What are you saying ‘No’ to? For many, saying ‘No’ is almost unthinkable; we have to service the client, right? Liz Raitman, owner of Dogs Next Best Friend, joins the show to share how a love of hiking and running turned into a full-time dog walking company. By learning to say ‘No’ more, Liz talks about how she’s learned from past mistakes to run a company that fits her better. Liz also gives her perspective on why we should hold customer appreciation in such high regard.

464: Minimizing Distractions

What grabs your attention? At times, our focus is hijacked by external forces, such as notifications or phone calls, or internal, as we attempt to fill time or divert our thoughts from the task at hand. We discuss the impact of these distractions and share insights into how these constant pings disrupt focus and productivity. We offer strategies to manage and minimize such distractions and highlight the need for strategic time management to improve efficiency and reduce overwhelm.

463: Networking for Success with Angela Reinbacher

What does it mean to surround yourself with people who can help make you better? How do we go about being vulnerable enough to admit we need that help? As a business owner, personal improvement and a supportive network are key to longevity! Angela Reinbacher, owner of Wild Paws, shares how she is making networking work for her. Angela also talks about how she is approaching marketing with video to attract her clientele, while also managing the growth in a healthy and sustainable way.

461: Keeping Control of Your Calendar with Jessica Stavros

Jessica Stavros, owner of Salina Prosper Petsitting, shares her journey from starting in the pet sitting industry 19 years ago to adapting her business model to fit her life's various stages, especially motherhood. Emphasizing the art of setting boundaries and saying no without guilt, Jessica discusses the importance of managing a solo business in alignment with personal life demands.

460: Market Research on a Budget

What does it mean to do market research? As a pet business owner, it’s imperative that you have an understanding of what is driving your local economy and purchasing decisions of your ideal clients. Once we understand the ecosystem that our business exists in, we can make well informed and powerful decisions. We break down a simple (and free) process you can use to gain insights into your local community and better understand how to serve your clients.

459: Try, Fail, and Adjust with Marie and Justin Plummer

Marie and Justin Plummer, the entrepreneurial duo behind Winston Salem Dog Care, share their journey from a small start-up to a thriving business with 17 employees. Their discussion delves into the nuances of hiring staff with a focus on professionalism in the pet care industry, while also maintaining a deeply personal touch. They highlight the importance of iteration in refining their hiring and onboarding processes and the role of technology in facilitating growth. The Plummers' story is a testament to the power of creativity, flexibility, and continuous learning in building a business that not only succeeds but also brings joy and satisfaction to its owners and clients alike.

458: Price or Features: What's Your Selling Point?

What does it mean to sell on price vs selling on features? When we go to market our business, do we understand what our messaging is communicating? When we sell at our price, we’re trying to differentiate ourselves by how much we charge. Selling on our features is when we can lean into experiences, expertise, and our high quality. There is a time for each as we work to hone our messaging for our target audience and our stage of business. On this podcast episode, we break down how to implement each strategy in your business, and what to watch out for.

457: The Art of Compassionate Leadership with Ruby Ballesteros

What does leadership mean to you? 💪 Ruby Ballesteros, owner of RubyReds Pet Care, discusses her transition from a corporate background to pet sitting. Ruby emphasizes professionalism and leadership, and stresses the importance of viewing and presenting yourself as a business owner first, rather than just being a pet lover. She highlights her military background as influential in shaping her values and practices. Ruby also speaks about the art of building strong, trust-based relationships with clients, going beyond mere services, to ensure their complete peace of mind.

456: Running an Efficient Team Meeting

Do you run team meetings? Meetings are usually one of the last things we want to do, and may even feel overwhelmed by putting one together. We walk through points to consider when planning the frequency and length of meetings. Plus, we share our 15-minute meeting format and how to prepare well!

455: Effective Use of Google Ads with Maris Sonnabend

How do you use Google ads effectively? Running an effective Google ad campaign takes more than just clicking a few buttons. It requires focus, trial and error, and a willingness to lean heavily into your brand. Maris Sonnabend, owner of House of Paws Pet Care, shares her experience of embracing a branding that isn’t for her but has enabled her to target a specific avatar. She walks through the importance of focusing on one guiding principle to keep everything you do focused and intentional. Maris also discusses her philosophy of testing to determine what will and will not work in her business.

454: Fighting Jealousy to Find Joy in Your Business

How do you overcome jealousy? As we step into the new year, it's an opportunity to embrace both new regulations and manage our emotions effectively. We begin by discussing the FinCEN and the U.S. Beneficial Ownership Information Registry, outlining what registration entails and its requirements. We then address a common yet powerful emotion: jealousy. We explore its triggers and potential impacts on your business. We then share four practical ways to start fighting jealousy so you can have more joy in your life.

453: No Matter What it Takes with Athena Karvellas

Where does your value come from? Athena Karvellas, owner of Pet Sitting by Athena, shares her journey from veterinary technician to pet sitter and business owner. She reflects on the emotional transition from dealing with pet trauma in a clinical setting to forming close, nurturing relationships in pet sitting. Athena's story is one of finding her true calling and the fulfillment that comes from directly impacting the lives of pets and their families. Athena walks through how she connects clients to her passion through her onboarding process and the partnerships she builds.