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What is Aggregation Theory and why is it important in pet care? With the recent purchase of Rover by Blackstone, many pet business owners are wondering what it means for them. Today, we break down how Aggregation Theory applies to dog walking and pet sitting, how other industries have navigated dominant players, and what independent businesses can do about it!
How should you use data when making decisions in your business? Data and quantitative information provides invaluable surety when we look to solve problems in our business. However, there are limitations to the accuracy and applicability to the data we collect. Ultimately, we are at the interplay of facts and figures and emotions with our customers. We break down how this impacts making good decisions and practical applications to use today!
Do you experiment in your business? Being a business owner means making changes, both big and small, so your company adapts to the constantly changing environment. But how do you do that well? By experimenting! On this episode, we share ways to approach making changes in your business so you get the most out of them. From setting time frames to recording data and results for later review, there are best practices you can do to optimize the results.
Are you using A.I. in your business? Artificial Intelligence is a growing area of research and development. A.I. can seem overwhelming, but holds many promising tools to give clients more peace of mind. We break down what A.I. is and how it can help your business. We give examples of existing programs and also how we’re currently implementing it in our own business.
Are you securing your client data correctly? What security holes do you have in your business? Running a business in the 21st Century means we must consider data security in everything we do. Ron Cervantes, owner of C Solutions, shares how every business can be more secure. From password managers to avoiding phishing scams, we have to stay alert and make sure we’re using good tools and services to run our business. Ron discusses how to properly use your personal phone for running your business and also how to keep your and your client’s data secure in a more connected world than ever.
Modern technology and social media have made marketing as easy as a click of a button, but that sometimes comes with a price. We discuss privacy in online marketing, what to consider before buying targeted ads, and what it means for small businesses in a hyper connected world. Natasha O’Banion answers, “How do I make the most out of first mover advantage in my area?”
