All tagged code of ethics

637: Raising the Bar in Canada: Inside Canadian Pet Care Professionals

637: Raising the Bar in Canada: Inside Canadian Pet Care Professionals

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How do you professionalize an unregulated industry across a vast country? Erika Godwin and Morag Wilcox share why they launched Canadian Pet Care Professionals, a membership built by and for Canada’s pet care providers. They explain the “Verified Pro” approach, Canada-specific education (HR, legal, CRA), and a public directory designed to build trust with pet parents. We discuss shifting the mindset from “pet care is a luxury” to “professional care is a necessity,” and why turning competitors into colleagues helps everyone win. The conversation closes with how in-person events and a shared code of ethics can elevate standards from coast to coast.

612: 13 Years, 13 Lessons: What We’ve Learned as Pet Sitters

612: 13 Years, 13 Lessons: What We’ve Learned as Pet Sitters

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Over the past 13 years, we’ve built, paused, and rebuilt our pet sitting business across multiple cities and life stages. In this episode, we share the lessons that have shaped how we operate today—from getting licensed and insured, to listening closely to clients, and setting clear policies. We talk about the hard decisions that came with growth, like raising prices and ending services that no longer fit. We also reflect on the emotional journey of staying connected to our work while learning to lead with boundaries. It’s a candid look at the evolution of a pet care business and the people behind it.