How do you market something that has to be experienced to be believed? In this episode, we dig into the challenge of selling emotional value—like peace of mind, trust, and joy—when your service can’t be fully understood until after it’s delivered. We explore why emotional storytelling matters more than bullet points and how to connect with both logical and emotional buyers. From showcasing transformations to using guided testimonials, we share practical strategies for building trust and standing out. Whether you’re just starting out or looking to elevate your brand, this episode will help you sell the experience, not just the service.