All tagged business resilience
In this episode, we explore what makes a pet care business stronger over time. Using the example of Corten steel—designed to strengthen through exposure—we discuss how intentional systems and experiences build long-term resilience. We share six key areas to focus on, including SOPs, hiring, marketing, education, feedback, and boundaries. Each one is like a layer of protection that helps your business weather challenges and grow stronger. It’s an honest look at what it takes to build something that lasts.
Are you relying too heavily on just a few clients to support your business? In this episode, we discuss the importance of diversifying your client list to build a more resilient and stable pet care business. We explore how understanding the difference between total and active clients can provide clarity, while seasonal marketing strategies and targeted client avatars help maintain consistency year-round. We also share practical upselling techniques to expand your service offerings and deepen client relationships. Tune in to learn how to strategically grow your client base and safeguard your business against unexpected changes.
