519: From Keywords to Community: Building Better SEO for Pet Care with Mikaela Vargas
How can pet businesses stand out in an increasingly competitive digital landscape? In this episode, Mikaela Vargas, owner of Pet Marketing Unleashed, dives into the world of SEO and how pet care professionals can use it to grow their businesses. She emphasizes the importance of writing organically and using firsthand experience to create content that resonates with both users and search engines. Mikaela also highlights the value of local SEO, internal linking, and building relationships with local businesses for backlinks and reviews. By focusing on user experience and staying consistent across platforms, pet businesses can elevate their online presence and build a stronger community.
408: Repurposing Your Content
What do you do with old content? As a busy business owner, your time is precious! You pour a lot of effort into creating content or gaining media attention, so don't waste it! Thankfully, there are many ways to repurpose existing content. From infographics to webinars, highlights to short videos, a single piece of media can be transformed into new methods for targeting market segments, raising your profile, and demonstrating your value.
211: The Power of Blogging with Ali Smith
How do you connect with your ideal clients? One of the best ways is blogging. Ali Smith, owner of Rebarkable, shares her story of blogging as a way to turn her business into a high value machine. She gives tips on what makes a good blog, getting over the fear of imperfection, and how to repurpose your blog. Ali discusses how to reach quality clients and having peace of mind in business.