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491: Continuously Evolving with Debbie Solis

491: Continuously Evolving with Debbie Solis

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How are you evolving as a business owner? Debbie Solis, owner of Personal Pet and Home Care, shares her 28-year journey in the pet care industry, starting with her deep-rooted caregiving spirit and balancing roles as a mother and entrepreneur. She discusses the challenges she faced, including burnout and the need for personal growth, which led her to seek counseling and start delegating. By adopting new technologies and building a supportive team, Debbie transformed her business practices and achieved a more balanced life. She emphasizes the importance of self-care, adaptability, and continuous learning for long-term success.

461: Keeping Control of Your Calendar with Jessica Stavros

461: Keeping Control of Your Calendar with Jessica Stavros

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Jessica Stavros, owner of Salina Prosper Petsitting, shares her journey from starting in the pet sitting industry 19 years ago to adapting her business model to fit her life's various stages, especially motherhood. Emphasizing the art of setting boundaries and saying no without guilt, Jessica discusses the importance of managing a solo business in alignment with personal life demands.

457: The Art of Compassionate Leadership with Ruby Ballesteros

457: The Art of Compassionate Leadership with Ruby Ballesteros

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What does leadership mean to you? 💪 Ruby Ballesteros, owner of RubyReds Pet Care, discusses her transition from a corporate background to pet sitting. Ruby emphasizes professionalism and leadership, and stresses the importance of viewing and presenting yourself as a business owner first, rather than just being a pet lover. She highlights her military background as influential in shaping her values and practices. Ruby also speaks about the art of building strong, trust-based relationships with clients, going beyond mere services, to ensure their complete peace of mind.

264: Writing Copy That Works

264: Writing Copy That Works

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What is copy writing for your business and what makes it work to get clients? Copy writing is more than just ad copy, as it includes all of the written materials you create. Producing consistent copy that works isn’t easy, so in this episode, we discuss how to attract clients through your messages. From using familiar language, to being crystal clear, a little planning (and maybe some help!) will ensure you build trust and authority. Then, Natasha answers, “What is a good reset for my personal and business life?”

190: Un-Marketing Your Business

190: Un-Marketing Your Business

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Where should we invest our time as business owners? Traditional thinking would say to make sure to carve out plenty of time for marketing your services. What if we focused on other things and put relationships first? What would that look like in our business? We break down what the idea of Un-Marketing is and ways to start changing our mindsets towards placing more importance on relationships than ads. From the technology we use, to how we post on social media, there are ways to respect our clients and build their trust without ever running a single ad. Natasha O’Banion answers, “How do I handle a negative review?”

138: Back to Basics- Dog Walking

138: Back to Basics- Dog Walking

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The biggest change to the pet care industry this year has been mid-day dog walks. On our last Back to Basics episode, we discuss how dog walkers have pivoted, dog walking safety, and things you should remember when out with pups. Plus, Natasha O’Banion answers, “How do you do a year end review?”