All tagged switching
How do you market a new service? Whether you’ve created a brand new service, or reconfigured an existing one, getting it in front of your clients is the biggest hurdle. Sometimes, the same marketing tactics don’t work for a new service, so as business owners, we have to be aware of what our options are. We walk through why marketing a new service involves a mindset shift and why you should start marketing before you launch your service.
Why is dog walking and pet sitting such a mental burden? It’s not just the worry of meeting a client's expectations or concerns about missing a visit. We break down how the pet care industry is the perfect storm of task switching, multi-tasking, and distractions. Becoming more mentally prepared takes planning and reviewing not just your schedule, but also every visit. Also, standardization of visits and routines (to the extent possible) helps control the environmental impacts of going from client to client.
