341: Making Wolfie's Wish with Erica Messer
What inspires you to try new things? The loss of pet is an earth shattering moment in the life of a pet owner. Erica Messer, owner of Wolfie’s Wish, took the tragedy and turned it into her inspiration to help others. Erica started a product line to help pet parents grieve the loss of their pet. Erica breaks down how she dove into product development, found a manufacturer, and works on her marketing. She also shares how she makes the most out of trade shows and is focused on building a community of resources for everyone.
317: Celebrating Your Wins with Janie Budnick
What does it mean to fail forward? Lessons can be learned from our own mistakes, as well as through reading and engaging with others and new ideas. Janie Budnick, owner of 4 Legged Kids, shares how she has continued to learn and grow over the past 25 years in business. Janie’s passion for well run (and fun) businesses is evident in how she describes the importance of good role titles. She encourages us to read more and dives into what it means for her and her team to stay on mission in everything they do.
215: Can You Have Profit First?
Can you have profit first in your business? Wouldn’t you need to be making 6-figures? What systems would you need to have in place to make that happen? We recently read the book, “Profit First” by Mike Michalowicz and wanted to share our initial thoughts about it. We break down who we think this system would be good for, and some of the things that don’t quite fit with a service industry like pet care. Overall, we think it’s a great system if you need something to control your money and understand the health of your business. Then, Natasha O’Banion answers, “How do I be a great first time manager?”
211: The Power of Blogging with Ali Smith
How do you connect with your ideal clients? One of the best ways is blogging. Ali Smith, owner of Rebarkable, shares her story of blogging as a way to turn her business into a high value machine. She gives tips on what makes a good blog, getting over the fear of imperfection, and how to repurpose your blog. Ali discusses how to reach quality clients and having peace of mind in business.