All tagged natasha
What does it mean to market to affluent clients? Sales psychology is all about knowing and understanding the needs of your clients, and providing appropriate solutions to them. Natasha O’Banion, business coach with Automated CEO, shares how to target affluent clients by having a well planned buying journey and being authentic. Natasha gives tips on identifying your ideal client, what their mentality is, and what it means that affluent clients buy with facts.
Have you ever felt like the pet services industry isn’t taken seriously or seen as professional? Public perception often casts pet sitters as not professional, un-trustworthy, or doing a job anyone can do. How do we overcome these as an industry? We break down five actions it takes to change public perception and raise expectations across the board; all learned from a recent ride in a tow truck.
Have you ever felt overwhelmed with everything you have to do? Or maybe you’ve felt inadequate because you can’t seem to make any headway on your to-do list. Whatever the reason, you are not alone. Life as a business owner means there is a never end list of things you have to get done. Managing these feelings takes understanding that we all have our limits. It also means setting better expectations for what you’re able to do and when it can be done. Then, Natasha O’Banion answers, “What are you looking forward to this year?”
Did you raise your prices starting January 1st? There are often stumbling blocks and fears surrounding charging what you need to in order for your business to survive. We debunk several of those and discuss the importance of doing a personal (and business!) budget so you know exactly how much you need to live the life you want. During this first week of the New Year, re-evaluate what you charge and how you determine that price.
How should you set your prices? 💰Because pricing is such a huge topic in the pet care industry, we asked Natasha O'Banion, Doug Keeling, & Dan Reitman to each share their mindset around pricing. With us going into a New Year, right now is the perfect time to step back and assess not only your prices, but also your mindset around charging for your services, and viewing yourself as a business owner. It's so much more than "know your worth". It's about understanding the opportunities available when you price right, and the opportunity costs when they're not set correctly.
Clients expect to be updated on the status of their fur-baby, but there isn’t a one size fits all for this in the pet care industry. How should you update your client while they’re away? What are the common types of updates? We discuss the situations which work best for each kind, and what type of client fits them. Updates can eat up a lot of time, so it’s important to use them effectively and appropriately. Then, Natasha O’Banion answers, “How do I foster good relationships with clients?”
We all recognize that client expectations are changing. It’s not just a generational thing, though that does play into it. New clients are finding they need a pet sitter more and more, and they’re bringing a new set of expectations and learned experiences. Where do these expectations come from? We play a new commercial that hints at where new clients are headed, and the broader impact it will have on the pet sitting community. We share our thoughts on how to overcome unhealthy expectations and have a better balance with your boundaries.
The job market has really changed in the last 6 months. Unfortunately, it corresponds to the increase in demand for pet care services. Many of us are facing a daunting task of trying to hire staff in the middle of one of the toughest job markets in a long time. Today, we outline ways to use more than just financial incentives to attract staff. From paid benefits to connecting to core values of your business, there are ways to compete for the staff you want and need. Then, Natasha O’Banion answers, “How do I empower others?”
What does the future of pet care look like? 2020 taught us a lot of lessons, changed our behavior, our client’s behavior, and opened up many new opportunities. We have a roundtable discussion with Daniel Reitman, owner of Dan's Dog Walking and Pet Sitting, Natasha O’Banion, owner of Start. Scale. Sail. and Renzo and Ruby, and Doug Keeling, owner of Bad to the Bone Pet Care. We cover how the industry will change in the next 10 to 20 years and how pet care providers will need to grow and adapt. From the changing expectations of clients, growing commoditization of technology, and even the increasing importance of social causes, we talk about how we can start gearing up for those changes.
How do you know if you’re meeting your business goals? What do you do when you’re facing a tough decision? A mission statement isn’t just something to attract clients, it’s mostly used as a guardrail during decision making and for making sure all of your staff are on the same page (if you have them). A mission statement helps give your work purpose and remind us that we are working towards something larger. It also gives us a standard to hold ourselves against and to continually strive towards.
With all that happened in 2020, you are new! It’s time to take advantage of the new year and reaffirm, reapply, and reassess what we learned from last year so we can have a fruitful 2021. Also, Natasha O’Banion answers, “How do I get out of my own way?”
Up next in our Back to Basics series, we cover Drop-in checks. We discuss what we do during a typical visit and how to price it compared to your other services. We also share some small things you can do with a drop-in to really set yourself apart and provide an awesome service for your clients. Natasha O’Banion answers the question, “Do I lead or mentor my employees”
This episode is Part 2 of our Black Lives Matter conversation. If you haven’t already, go back and listen to Part 1. Natasha sat down with us to discuss some pretty heavy questions and topics. By focusing on what we can do, in our businesses and personally, we can all work to help everyone feel welcome in the pet care industry and in our world.
We share some of our thoughts on recent events and the Black Lives Matter movement. We have a special interview with Natasha O’Banion, owner of Walk with Renzo and Ruby, and Kylie Holliman-Rivera, owner of Fire Hydrant Pet Sitting. They sit down to discuss the BLM movement, what being an ally looks like, and what the pet care industry has to do with it. We end the episode with another “Question with a Pet Business Coach” segment with Natasha!
After some back-to-back meet and greets left us feeling a bit rusty after being closed down for so long, we breakdown some of the most commonly asked new client questions. Additionally, we're so happy to annouce a new segment with Natasha O'Banion, from Start.Scale.Sail. Each week Natasha will address some frequent pet business questions.
Natasha O'Banion, owner of Walk with Renzo and Ruby and Start, Scale, Sail, shares what she's learned about growing her business, including having a strong foundation, goal setting, and the proper protocols to have in place.
