All tagged message

332: Marketing Messages That Attract and Repel

What does your marketing say about you? Not only does our messaging need to attract clients, it also needs to repel some as well. By being up-front and honest about who you are and what you do, you’ll have potential clients realize you’re not a good fit before they even contact you. The power of your messaging means you have to be very intentional about what you’re putting out.

210: Coming Together

More and more people are entering the pet care space. At a time when many uncertainties plague the industry, we’re facing questions and challenges. To overcome these, and help the industry stay around for a long time, we need to be reaching out and building everyone up. There is no reason to tear others down simply because they do things differently. We should be inviting, mentoring, and educating. We share our thoughts on the importance of organizing and self-regulating, and why building community is crucial. Then, Natasha O’Banion answers, “How do you deal with all the phone calls?”