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479: Empowering Pets and People with Mary Reid

479: Empowering Pets and People with Mary Reid

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What does it take to navigate the path from personal adversity to entrepreneurial success? Mary Reid, owner of North Dallas Pet Care, dives into her journey from being a homeschooling mother to spearheading a thriving pet care business. Following a significant health scare that altered her mobility, Mary reveals how she leveraged her passion for pets into a successful enterprise. She reflects on the critical role of work-life balance, the strategic shift from working solo to managing a team, and the integration of technology to enhance her business.

475: Creating a Business to Prioritize Yourself with Shannon Hendon

475: Creating a Business to Prioritize Yourself with Shannon Hendon

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How can you navigate the twists and turns of life through fostering community? Shannon Hendon, founder of Ocala Pet Sitting, takes us through her 18-year saga of transforming challenges into opportunities. From altering her career path away from vet school to implementing cool new services like kitty cam rentals, Shannon's story is a masterclass in adaptability and passion. She also discusses the power of community, the evolution of her business model as she adapted to personal challenges, and her dedication to setting new standards in the pet care industry.

471: Supporting Our Clients Through Anticipatory Grief with Erica Messer

471: Supporting Our Clients Through Anticipatory Grief with Erica Messer

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What is anticipatory grief and how can we help our client through it? In the complex landscape of pet care, we face the delicate issue of anticipatory grief among pet owners—a pre-loss mourning filled with anxiety and sorrow. Erica Messer, founder of Wolfie’s Wish, discusses the critical need for pet care providers to offer support and practical resources to our clients. She advocates for early conversations about end-of-life decisions, emphasizing the importance of self-care for both owners and ourselves. She reminds us that in addressing anticipatory grief, our actions resonate more profoundly than words, fostering a supportive community for both pets and their owners.

467: Saying Yes for Success, and No for Sanity with Liz Raitman

467: Saying Yes for Success, and No for Sanity with Liz Raitman

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What are you saying ‘No’ to? For many, saying ‘No’ is almost unthinkable; we have to service the client, right? Liz Raitman, owner of Dogs Next Best Friend, joins the show to share how a love of hiking and running turned into a full-time dog walking company. By learning to say ‘No’ more, Liz talks about how she’s learned from past mistakes to run a company that fits her better. Liz also gives her perspective on why we should hold customer appreciation in such high regard.

455: Effective Use of Google Ads with Maris Sonnabend

455: Effective Use of Google Ads with Maris Sonnabend

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How do you use Google ads effectively? Running an effective Google ad campaign takes more than just clicking a few buttons. It requires focus, trial and error, and a willingness to lean heavily into your brand. Maris Sonnabend, owner of House of Paws Pet Care, shares her experience of embracing a branding that isn’t for her but has enabled her to target a specific avatar. She walks through the importance of focusing on one guiding principle to keep everything you do focused and intentional. Maris also discusses her philosophy of testing to determine what will and will not work in her business.

453: No Matter What it Takes with Athena Karvellas

453: No Matter What it Takes with Athena Karvellas

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Where does your value come from? Athena Karvellas, owner of Pet Sitting by Athena, shares her journey from veterinary technician to pet sitter and business owner. She reflects on the emotional transition from dealing with pet trauma in a clinical setting to forming close, nurturing relationships in pet sitting. Athena's story is one of finding her true calling and the fulfillment that comes from directly impacting the lives of pets and their families. Athena walks through how she connects clients to her passion through her onboarding process and the partnerships she builds.

443: Being Serious About Business with Kerri-Ann Griffith

443: Being Serious About Business with Kerri-Ann Griffith

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How do you help potential clients see the value you provide? Connecting with the right clients is an art form as you refine who you are for, and who you are not. More than simply selling yourself, it’s about connecting at an emotional level with a client’s needs. Kerri-Ann Griffith, owner of Nashville Kitty Sitter, joins the podcast to explain how she runs a boutique business, while also finding clients who have never used a professional service before. Kerri-Ann shares why emergency planning is so important, and how it helps you become a better business owner. She also talks about how she uses her show business background to make the most of her meet and greets.

395: Roundtable: Self-Care

395: Roundtable: Self-Care

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Are you prioritizing self-care? As a business owner, we are often the last to get cared for. The fact is, your business will suffer if you’re not taking care of yourself. Michelle Kline (DogCo Launch), Doug Keeling (Bad to the Bone Pet Care), and Dan Reitman (Dan’s Pet Care) share their journeys and struggles to learn what self-care means to them. Your health, and the health of your business, depend on you operating at your best. To do this, the roundtable encourages us to not numb the struggles and instead seek professional help and healthier ways of dealing with stress. They also walk through what “work-life” balance actually is and how to find your priorities.

391: Finding Your Balance with Renée Stilson

391: Finding Your Balance with Renée Stilson

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What does it mean to live a balanced life? Finding balance as a dog walker and pet sitter is one of the most crucial aspects of running a thriving business, and maintaining personal well-being. Renée Stilson, former owner of Home Sweet Home Pet Care LLC and now The Balanced Sitter, draws on her 23 years of experience in the industry to share the lessons she learned. She discusses how she had to adapt her business multiple times, and how pet sitters and dog walkers are true ambassadors to their communities. Renée also reflects on how she knew it was time to retire, and how she's found a new way to live since hanging up her shoes and leash.

377: Keeping a Business Owner Mindset with Maria Teran

377: Keeping a Business Owner Mindset with Maria Teran

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Where do you go for new ideas and adapt to changing business landscapes? The ability to create and seek out new ways of thinking is a super power. As a business owner, it’s critical to staying successful and relevant to your clients. Maria Teran, owner of Chicawoof Dog Walking and Field Days, joins us for a conversation centered around how to seek out feedback and then make necessary changes. Maria walks through her two powerful tools for getting feedback, and why you have to leave emotion out of it. She also shares what it means to stay creative as a business owner and the importance of continually exposing ourselves to novel ideas. Throughout the process of changing and adapting, Maria stresses how to stay connected with your mission so you stay true to yourself.

250: Stop Overcomplicating Marketing with Jane Harrell

250: Stop Overcomplicating Marketing with Jane Harrell

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Do you ever feel guilty that you should be doing more in your marketing? 📢With as many hats as we wear as business owners, it's common to start feeling like you're not doing enough. In this episode, Jane Harrell, from Working with Dog and Cause Digital Marketing, shared ways we can market efficiently, use time effectively, and learn to forgive ourselves when we don't get everything done.

232: Valuing Yourself with Carla Tittle

232: Valuing Yourself with Carla Tittle

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How do you value yourself? Carla Tittle, owner of Texas Ruff House, stepped way from a career in elementary education on a sabbatical and found herself running a pet care business. Carla shares how she uses the skills of a teacher to read between the lines of client expectations. She also discusses her process in finding her ideal client, how she markets to them, and what it was like hiring for the first time. Carla’s pet care community suffered a tragic loss that reached the national news; she talks about the mark it’s left and how they all have come together. All through her time in pet care, she continues to reflect back on what she values and whether it’s reflected in her work, and she encourages us to do the same.

228: The Currency of Passion with Ashley Ann Odom

228: The Currency of Passion with Ashley Ann Odom

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Where does your passion come from? How do you put your passion to work? Just having a passion for something is the first step. It’s then up to us to fight for what we want and take the steps to realize our dreams. Ashely Ann Odom, owner of Diamonds in the Ruff a luxury grooming salon, details her journey into the pet grooming industry and overcoming her fears. She shares how she uses her passion to reach a bigger purpose in her life and why going through tough times actually helps us in the long run. Ashley Ann also talks about what it’s like running luxury grooming salon, how she connects with her clients, and what it’s like grooming for celebrities.

218: Know Your Customer with Brian Taylor

218: Know Your Customer with Brian Taylor

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How are you building multiple ways to service your clients? Sticky services keep clients coming back because you keep solving their problems in new ways. From package pricing to customer service and retention, Brian Taylor, owner of Harlem Doggie Day Spa, joins the show to share how he's become known as the 'Dog Father of Harlem'. His passion for being neighborhood centric and servicing community drive him to connect his business to his community. Brian pursues servicing his top client's needs and making every interaction special. He shares why he continues to give back and where he hopes the grooming industry goes in the future.

073- Heidi and Hope Pet Services

073- Heidi and Hope Pet Services

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Heidi Lewis, owner of Heidi and Hope Pet Services, joins us to share what moving to a new city and starting a dog walking company is like, what Covid has looked like in Naples, FL and some of her all time favorite resources.