What are you saying ‘No’ to? For many, saying ‘No’ is almost unthinkable; we have to service the client, right? Liz Raitman, owner of Dogs Next Best Friend, joins the show to share how a love of hiking and running turned into a full-time dog walking company. By learning to say ‘No’ more, Liz talks about how she’s learned from past mistakes to run a company that fits her better. Liz also gives her perspective on why we should hold customer appreciation in such high regard.