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221: Leveraging Your Business Community

Are you connected with the broader business community in your area? We had a great opportunity recently to introduce our business to other business owners. On this episode, we share why these networking events are important and the role they play in raising the awareness of the pet care industry. They also help us to feel more legitimate as business owners. We discuss the benefits that come from being connected to other businesses, and how to prepare for the networking opportunities. Then, Natasha O’Banion answers, “How do I view myself as more legitimate?”