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How do you keep things simple in your business? Scott Black, owner of Personal Touch Pet Sitting, discusses the importance of personalized communication, screening clients thoroughly, and managing risks in the industry. He also emphasizes the significance of continuing education and balancing growing a pet sitting business while prioritizing quality and safety. Scott shares his thoughts on liability and risk management, setting boundaries, and managing client relationships.
Jessica Stavros, owner of Salina Prosper Petsitting, shares her journey from starting in the pet sitting industry 19 years ago to adapting her business model to fit her life's various stages, especially motherhood. Emphasizing the art of setting boundaries and saying no without guilt, Jessica discusses the importance of managing a solo business in alignment with personal life demands.
How do you help potential clients see the value you provide? Connecting with the right clients is an art form as you refine who you are for, and who you are not. More than simply selling yourself, it’s about connecting at an emotional level with a client’s needs. Kerri-Ann Griffith, owner of Nashville Kitty Sitter, joins the podcast to explain how she runs a boutique business, while also finding clients who have never used a professional service before. Kerri-Ann shares why emergency planning is so important, and how it helps you become a better business owner. She also talks about how she uses her show business background to make the most of her meet and greets.
What problems are you solving for your clients? Kevin Johnson, owner of Planet Paws Pet Care, views his entire role as being the problem solver for his clients. Kevin transitioned from being a defense attorney to running a successful pet sitting business. He emphasizes the importance of communication skills in building trust with clients and identifying their pain points. He believes in being a problem solver and guiding clients to the right services, even if it means referring them elsewhere. Kevin also highlights the value of networking, joining the chamber of commerce, and filling gaps in the market. He and his wife work together in the business, with her focusing on marketing and business operations. Kevin participates in events to raise awareness of his business and engage with the community.
How do you make an excellent client onboarding? A well executed client onboarding not only sets the tone and expectations for the client, but also set the relationship up to last for years. Kelly Hester, owner of Kelly’s Kritters Dog Walking and Pet Sitting, joins the show to walk through how she translated her decades of corporate work into running her business. From exceptional customer service to formally documenting everything, she provides several great best practices. Kelly also explains her process for onboarding clients so that both she and the client understand exactly what is going on.
Are you irreplaceable to your clients? Today, we dive into the concept of becoming "irreplaceable" and how to stand out so your clients stick with you. We stumbled upon a great quote by the legendary Coco Chanel, which we use to dissect what makes a brand or service not only unique but also indispensable. We break down our three elements of differentiation – Expectations, Experience, and Expertise – and provide some actionable steps on how to make your business truly unforgettable.
What’s your best pet sitting or dog walking tip? We asked, and you answered! Everything from how to deal with nervous cats, to when should you get a poop bag ready, you sent in your best tips. On today’s episode, we share the results and share some tips of our own. Thank you to all who submitted feedback!
Just as we work to educate clients, when we bring on staff, it’s our role to educate and mentor them in the career of pet care. Cassidy LeMair, owner of Cassidys Custom Pet Services, shares how she builds lasting relationships and partnerships with both staff and clients through her open and straightforward style. Cassidy details how she creates consistent customizable services and gives her insights into how she learns from her mistakes.
How do you grow and keep clients as a solo business owner? Scott Black, owner of Personal Touch Pet Sitting, shares why pet care is so personal to him. Scott shares stories from the past 17 years to give insight into how to set boundaries, excel at customer service, and get clients that work for you. As a solo-preneur, Scott focuses on keeping his business streamlined and simple so he can provide top tier customer service. He also recognizes that how he operates his business isn’t for everyone, but by focusing on the basics of professionalism we can exceed our client’s expectations.
Do new client’s enjoy the onboarding experience with you and your business? The benefit of focusing on the details is that existing clients also benefit from any improvements you make. As a business, we should make the experience of interacting with our company as magical as possible. Collin shares a recent experience of having routine lab work run, and how not to handle new clients. Plus, Natasha O’Banion answers, “How do I hold myself more accountable?”
Do you ever feel like you’re on a roller coaster? We know business is never static and there are things we can do to try to manage the business side of change. We cannot ignore the emotional toll the ups and down take on us though. We break down how to start preparing to embrace the emotions from the high and lows that happen, and how to make sure we don’t get derailed. Natasha O’Banion answers the question, “How do I get better at upselling my services?”
It’s now time for you to bring your new hire into your company and help them feel like they belong. You need them to feel valued and part of your company, which takes time and intentionality on your part. Onboarding and training staff can feel daunting, but planning out the first six months to one year for them will help you make sure they’re on track and you don’t miss anything that will leave them hanging. Then, Natasha answers, “How do I become a better manager?”
Have you ever been scammed? It’s almost 2022, but that doesn’t mean scammers aren’t out there waiting to take advantage of you and your business. We discuss how to know if a request is a scam, common methods they use, and what you can do to avoid them. Thankfully, it doesn’t take much to avoid them and avoid loosing any money. Then, Natasha answers, “How do I set better boundaries?”
How are you using social media? Meghan breaks down some of the key aspects for making sure your social media is working for you. From having realistic expectations, to setting manageable content strategy, using social media for your business does not have to be overwhelming. As with everything, there is a balance to be had, and understanding why you’re using social media is the first step. It’s not all about the follower count, it’s about having engaged loyal clients and followers. We also share how to balance content across the major platforms, and how to leverage local Facebook groups to your advantage. Natasha O’Banion answers the question on how to less awkward at the meet and greet.
Each day we experience some sort of ‘first’ in life and in business. We break down some of the most influential firsts we’ve encountered over the past nine years. We also share the lessons we’ve learned from them and how we’ve changed how we operated, from our first client, to our first time saying no. Then, Natasha O’Banion answers, “How do I prioritize what to cut back on?”
Safety should always be a top concern for us as pet care professionals. This safety is not just for the pets, but also for you. This was highlighted recently by the brutal attack on Ryan Fischer, Laga Gaga's dog walker, and the abduction of her two French Bulldogs. While this is an extreme case, it should spark a conversation about safety in the pet sitting and dog walking industry.
What’s the difference between a value based house sit and a for-pay house sit? Should you eat their food? This Back to Basics episode is all about house sitting. From questions you should ask, to what house sitting looks like with Covid, house sitting is something you should consider if you love traveling. Also, Natasha O’Banion answers, “Is print advertising dead?”
The Meet and Greet is an essential part of being a pet care provider. It allows you to get to know the pet before you care for them. In the first of our Back to Basics series, we break down the why and how of a Meet and Greet in this world of Covid. Also, Natasha O'Banion answers, "How do I go from good to great?"
Mary Cornelius, owner of Aunt Mary’s Pet Sitting, started a pet care business 5 years ago with an extensive background in the hospitality industry. From how she defines who her clients are to how she meets their needs, she brings that expertise into everything she does. Mary discusses the importance of clear communication and setting expectations in her policies, and how she makes clients and their pets feels happy and respected.
After some back-to-back meet and greets left us feeling a bit rusty after being closed down for so long, we breakdown some of the most commonly asked new client questions. Additionally, we're so happy to annouce a new segment with Natasha O'Banion, from Start.Scale.Sail. Each week Natasha will address some frequent pet business questions.
