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384: Making the Most of Physical Marketing

How are you using physical marketing? We dive into the importance of using more than a digital approach. We explore different marketing options and how to make the most out of each. It starts with knowing your target client, so you can craft relevant materials and speak to their needs. We also share our recent experiences, and some lessons we’ve learned. All of this is for naught unless you’re being strategic and tracking results to grow smarter.

342: How to Foster Community Connections

How do you build relationships with other businesses in your community? As a service industry, we rely heavily on social media and partnerships with other businesses to stay top of mind with potential clients. Today, we break down how we’ve been approaching other businesses in our service area to start fostering long lasting relationships. We also give some easy ways to start a conversation, so you don’t feel awkward about asking for their help.

190: Un-Marketing Your Business

Where should we invest our time as business owners? Traditional thinking would say to make sure to carve out plenty of time for marketing your services. What if we focused on other things and put relationships first? What would that look like in our business? We break down what the idea of Un-Marketing is and ways to start changing our mindsets towards placing more importance on relationships than ads. From the technology we use, to how we post on social media, there are ways to respect our clients and build their trust without ever running a single ad. Natasha O’Banion answers, “How do I handle a negative review?”