All tagged blog
What do you do with old content? As a busy business owner, your time is precious! You pour a lot of effort into creating content or gaining media attention, so don't waste it! Thankfully, there are many ways to repurpose existing content. From infographics to webinars, highlights to short videos, a single piece of media can be transformed into new methods for targeting market segments, raising your profile, and demonstrating your value.
Are you using A.I. in your business? Artificial Intelligence is a growing area of research and development. A.I. can seem overwhelming, but holds many promising tools to give clients more peace of mind. We break down what A.I. is and how it can help your business. We give examples of existing programs and also how we’re currently implementing it in our own business.
Have you thought about trademarking your business? Getting a trademark is a great way to protect your business and gain credibility. Jay Pattiz, owner of Pampered Pet Sitting and Cat Sitting at Home, joins the show to share what it took to gain a registered trademark for his business. Jay started the process when he was thinking of expanding, but has found many other benefits for him. Jay gives advice on how to plan for multiple month long pet care visits, and why having guest blogging is so powerful.
What is copy writing for your business and what makes it work to get clients? Copy writing is more than just ad copy, as it includes all of the written materials you create. Producing consistent copy that works isn’t easy, so in this episode, we discuss how to attract clients through your messages. From using familiar language, to being crystal clear, a little planning (and maybe some help!) will ensure you build trust and authority. Then, Natasha answers, “What is a good reset for my personal and business life?”
Do you ever feel guilty that you should be doing more in your marketing? 📢With as many hats as we wear as business owners, it's common to start feeling like you're not doing enough. In this episode, Jane Harrell, from Working with Dog and Cause Digital Marketing, shared ways we can market efficiently, use time effectively, and learn to forgive ourselves when we don't get everything done.
How do you connect with your ideal clients? One of the best ways is blogging. Ali Smith, owner of Rebarkable, shares her story of blogging as a way to turn her business into a high value machine. She gives tips on what makes a good blog, getting over the fear of imperfection, and how to repurpose your blog. Ali discusses how to reach quality clients and having peace of mind in business.
Growing community has become increasingly more important over the past year. While it may look different for each of us the principles of connecting with a broader group of people and cultivating relationships remain the same. Lyndsay Shackleford, owner of dogs of charm city, joins The show to talk about what it means to be a community focused business.
