All tagged google

455: Effective Use of Google Ads with Maris Sonnabend

455: Effective Use of Google Ads with Maris Sonnabend

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How do you use Google ads effectively? Running an effective Google ad campaign takes more than just clicking a few buttons. It requires focus, trial and error, and a willingness to lean heavily into your brand. Maris Sonnabend, owner of House of Paws Pet Care, shares her experience of embracing a branding that isn’t for her but has enabled her to target a specific avatar. She walks through the importance of focusing on one guiding principle to keep everything you do focused and intentional. Maris also discusses her philosophy of testing to determine what will and will not work in her business.

450: You Need a Task Manager: Tracking Stuff in Your Biz

450: You Need a Task Manager: Tracking Stuff in Your Biz

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How do you stay organized in your business? The options are pretty limitless. Everything from post-it notes, to reminder apps on your phones, or even just trying to remember things yourself. However, what if you find those just aren’t working? Today, we break down how using a task manager can help you be more productive, tackle bigger projects, and stop worrying you’ve forgotten something!

448: When Word-of-Mouth Isn’t Enough: 20 Ideas to Market Your Business

448: When Word-of-Mouth Isn’t Enough: 20 Ideas to Market Your Business

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How is word of mouth marketing working for you? If you’re like many people right now, you’re finding that word of mouth is not quite enough to keep your business growing or maintaining the level you need. Today, we break down 20 marketing ideas to try if you’ve never had to market before. If it’s all a little intimidating, we also discuss 5 things to focus on to get started.

435: Beyond Design: Navigating Today's Digital Landscape with Pet Marketing Unleashed

435: Beyond Design: Navigating Today's Digital Landscape with Pet Marketing Unleashed

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What makes a personal website? Dive deep with Mikaela Vargas, Founder of Pet Marketing Unleashed, as she unravels today's web dynamics on this podcast episode. Discover how AI is reshaping content creation, why SEO is becoming more human-centric, and the art of efficient website tinkering. Ever wondered how to keep your site fresh without a complete overhaul? Mikaela's got you covered. She shares everything from optimizing client onboarding to evading common web pitfalls.

388: AI Deep Dive For Your Business

388: AI Deep Dive For Your Business

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What can AI do for you and your business? Even though we're still in the early days of AI development, many practical and powerful applications are already available for use. We'll outline five ways we're integrating AI into our business operations to regain time and streamline our processes. From creating images to drafting policies, AI has the potential to enhance many aspects of the businesses we run.

372: Improving Your Local Digital Marketing

372: Improving Your Local Digital Marketing

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Are you using Digital Marketing to its fullest? In our busy lives as business owners, it can be hard to know where to invest our time, attention, and financial resources. Thankfully, there are a lot of free options! We break down the four we love and how to get the most out of them. We also discuss how to know which to start in and the importance of balance so you don’t feel like you have to do everything. 

356: Using A.I. in Your Business

356: Using A.I. in Your Business

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Are you using A.I. in your business? Artificial Intelligence is a growing area of research and development. A.I. can seem overwhelming, but holds many promising tools to give clients more peace of mind. We break down what A.I. is and how it can help your business. We give examples of existing programs and also how we’re currently implementing it in our own business.

267: Google My Business with Amy Toman

267: Google My Business with Amy Toman

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What is a Google My Business (GMB) listing and how does it help a local business? Amy Toman, from Pet Sitter SEO, discusses the power behind a well optimized GMB listing and how client behavior is changing when searching for services. She gives advice on what to avoid to make sure your listing doesn't get removed (including how to use your address appropriately), why you should list your business on quality directory services, and how to approach Search Engine Optimization (SEO).

231: Is it a scam?

231: Is it a scam?

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Have you ever been scammed? It’s almost 2022, but that doesn’t mean scammers aren’t out there waiting to take advantage of you and your business. We discuss how to know if a request is a scam, common methods they use, and what you can do to avoid them. Thankfully, it doesn’t take much to avoid them and avoid loosing any money. Then, Natasha answers, “How do I set better boundaries?”

184: What Makes a Good Website, with Erika Godwin

184: What Makes a Good Website, with Erika Godwin

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Is your website working for you? When did you last update it? Erika Godwin, owner of Barketing Solutions, shares what it means to have a modern website and why it’s critical to running a business. From mobile friendly, to the latest PHP, Erika breaks down the elements a website needs in order to be optimized for SEO. From building trust, to communicating your culture, there is so much that a website can provide you, beyond just giving clients the ability to book.

181: Facebook Changes and Separation Anxiety

181: Facebook Changes and Separation Anxiety

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iOS 14.5 was released and is already having an impact on targeted ad campaigns in places like Facebook and Instagram. As small business owners, many of us have relied on these powerful targeted ads to get in front of potential clients. We share some simple things to do in response to these new changes. We also discuss a new bug in Google My Business listings that impacted our business, and how it was corrected. We finish off the episode by discussing how the pet care industry can respond to the rapid increase of separation anxiety in pets (and their owners)!

120: SEO with Amy Toman

120: SEO with Amy Toman

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SEO doesn't have to be scary or confusing. Amy Toman, from Pet Sitter SEO, breaks down the common misconceptions of SEO, the best practices we should all be doing, and how to optimize our websites to drive more local traffic from the clients we want.