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What are you saying ‘No’ to? For many, saying ‘No’ is almost unthinkable; we have to service the client, right? Liz Raitman, owner of Dogs Next Best Friend, joins the show to share how a love of hiking and running turned into a full-time dog walking company. By learning to say ‘No’ more, Liz talks about how she’s learned from past mistakes to run a company that fits her better. Liz also gives her perspective on why we should hold customer appreciation in such high regard.
Are you embracing technology or are you frustrated by the rapid changes in the industry and pet care? Whether we like it or not, more and more clients are brining high tech devices into their homes to care for their pets. From smart feeders, to more advanced litter robots, our roll as pet care providers is becoming a lot of tech support. Beth Pasek, owner of Finicky Cat Sitting and Behavior, joins the show to share how to make technology part of your business, and how we still provide immense value to clients, regardless of the devices they bring in. She shares how to use technology to deepen the relationships we have with our clients and to provide even higher quality care to their pets.
Your commitment is a promise to others to render service or provide them something. When the return value on your commitment starts to decrease, it’s time to rethink those decisions. As a business owner, it takes knowing your limits and having strength to say, ‘No’. Savanna Westwood, owner of The Savvy Sitter, shares how she thinks through what to commit to and how to know when you’re overcommitted. She also discusses what it means to have pride in your business and why it’s important to view yourself as a founder.
What does it mean to run a ‘local’ business and how do we foster a love for it? As business owners and entrepreneurs, we have to seek out things that inspire us; whether they’re another business owner or something else. Laura Breakstone was inspired by a small pet supply store that gave her the idea for her business. She shares how she’s maintained the local feel of her company, even as she’s grown. Laura has used a very specific marketing tool to great success, and gives her insights into why it’s so effective. She also walks us through her most popular services, and how she finds what to offer her clients.
How do we empower our clients to live better lives with their cats? As cat care becomes a larger part of pet services, more clients are looking for help. Molly Kelsey, The Cat Counsellor, joins the show to give us insights into feline behavior. Cat communication is all about body language, so not only must we understand it, but we also must be willing to teach out client’s about it. Molly has advice for troubleshooting common cat issues but ultimately, we have to realize it’s up to the owner to decide how much work they’ll put into it.
What does it take to stay ambitious in business? Zach Shearer, owner of Zach's Pet Services, rejoins the show to share how much has changed since we last had him on. Zach talks about tackling large projects in the face of uncertainty and why surrounding yourself with experts is critical to your success. From his expanding kennel services to now grooming, Zach gives us some insight into the challenges they're facing and what he's doing to overcome them.
Pet sitting is a global community, with different flavors and markets across countries. Alexiane Arcens joins us to share what being a pet sitter is like in South Africa. She shares what challenges she and other sitters face in Johannesburg. Alexiane encourages others to price according to their skills and why client education is a big hurdle. She has endeavored to raise the bar in South Africa and has put together the very first pet sitters conference for Johannesburg.
Jen Walmsley is a trainer and dog walker in Bedford and operates Fetch Club, with a mission to provide top quality mental and physical stimulation to her clients. She shares how the growth of her business helped her be more creative and why hiring was so important to her. We also discuss what it means to focus on training fundamentals and how she makes her group walks function.
How do you value yourself? Carla Tittle, owner of Texas Ruff House, stepped way from a career in elementary education on a sabbatical and found herself running a pet care business. Carla shares how she uses the skills of a teacher to read between the lines of client expectations. She also discusses her process in finding her ideal client, how she markets to them, and what it was like hiring for the first time. Carla’s pet care community suffered a tragic loss that reached the national news; she talks about the mark it’s left and how they all have come together. All through her time in pet care, she continues to reflect back on what she values and whether it’s reflected in her work, and she encourages us to do the same.
The house sitting industry continues to change and adapt to the world of Covid. With new lockdowns and vaccine rollouts across the globe, home owners and house sitters alike are trying to see where the industry will go. Kylie Fuad, co-owner of Aussie House Sitters and House Sitters America, joins the show to discuss the current state of house sitting. She gives us some great advice on preparing for life as a house sitter and how home owners expectations have changed. Kylie also shares her optimism on the future of travel and how we can be prepared to take advantage of new opportunities as staycations become more popular.
We all recognize that client expectations are changing. It’s not just a generational thing, though that does play into it. New clients are finding they need a pet sitter more and more, and they’re bringing a new set of expectations and learned experiences. Where do these expectations come from? We play a new commercial that hints at where new clients are headed, and the broader impact it will have on the pet sitting community. We share our thoughts on how to overcome unhealthy expectations and have a better balance with your boundaries.
We know we should have insurance. It’s a critical component of protecting you and your business from potentially costly claims. Sometimes though, it can be overwhelming to wade into all of the terms and conditions. Colleen Giles-Harris, Underwriter and Manager of the insurance program for Pet Sitters Associates, joins us again to clarify common misunderstandings of insurance coverage. She breaks down the do’s and don’ts of the claim process, so nothing gets held up. Insurance policies will also have exclusions, which you need to be aware of. Colleen explains what the most common ones are and how that plays into risk management as a business.
Ariah Transmeier has been farm sitting for almost 18 years. As a horse owner and lover, she knows the needs of owners and how to communicate her experience into solving their problems. She describes what it’s like preparing and caring for 300 acres of farm, while making it worth her time, and still providing excellent care. Ariah shares what it means to know your strengths and weaknesses, and how it results in a higher quality of care. We also discuss some of her favorite resources and how to go about gaining experience as a farm sitter.
How do we help deepen the relationship between the client and their pet? With the pet craze in full swing and many owners struggling to connect with their new family member, pet professionals can help guide their clients into a deeper bond with their pets. Cherie Marquez, The Dog Mystic, is passionate about keeping pets in their forever home through education, training, and building trust. Cherie encourages us to set aside the technology and be present in the moment to focus on the pets around us. She also shares some awesome techniques to teach our clients how to deal with separation anxiety.
iOS 14.5 was released and is already having an impact on targeted ad campaigns in places like Facebook and Instagram. As small business owners, many of us have relied on these powerful targeted ads to get in front of potential clients. We share some simple things to do in response to these new changes. We also discuss a new bug in Google My Business listings that impacted our business, and how it was corrected. We finish off the episode by discussing how the pet care industry can respond to the rapid increase of separation anxiety in pets (and their owners)!
Buying a business can be a very daunting task. JP Anunciacion, owner of Dog Days & Cat Naps, bought a pet sitting company after a background in call centers, business process outsourcing, and moving to the U.S. from the Philippines in 2006. After climbing the corporate ladder, he needed a change, and found a love and passion for pet care. JP purchased the company from Becky Eberly (episode 122) and dove head first into learning the ropes. He shares what he learned in the process and how he worked really hard for a smooth transition with staff and clients. We also discuss the importance of customer service and what good leadership means to him.
The world of insurance can seem overwhelming, but Colleen Giles-Harris, Manager and Underwriter with Pet Sitters Associates, joins us to discuss what we need to know about being fully protected as pet care professionals. Colleen shares what it means to recognize the liability we're exposed to and how even with waivers we still need insurance to protect us. We also discuess why using your personal insurnace isn't the best idea and how not all insurance policies are created equal.
Each day we experience some sort of ‘first’ in life and in business. We break down some of the most influential firsts we’ve encountered over the past nine years. We also share the lessons we’ve learned from them and how we’ve changed how we operated, from our first client, to our first time saying no. Then, Natasha O’Banion answers, “How do I prioritize what to cut back on?”
Happy Professional Pet Sitters Week AND International Women's Day! We discuss the tremendous impact women have made, and continue to make, on the pet care industry. We also talk about how the industry has changed and the state of pet care. We highlight what being a professional pet care provider means and how to have a more balanced business. YOU are what this week is all about. Thank you for inspiring us and for making the industry better. Natasha O’Banion answers, “What should more people be doing in their business?”
Renee Neideigh, owner of Day with Renee Dog Walking, dove into pet sitting to avoid burnout as a vet tech and better align her passion with her mission. She talks about how to care for pets (and their owners) after a cancer diagnosis and the importance of just being there for them. Renee shares what the transition into pet sitting has been like, and the importance of authenticity and honesty in pet care. We discuss how to build a better relationship with our clients and how pet sitters nurture a better bond between the pet and their owner.
