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490: In a Slump but on the Way Up?

How is your business doing? So far, 2024 has been a challenging economic landscape, marked by a significant downturn in both new and returning clients. The pet sitting industry has experienced a saturation of the market post-COVID-19 and now economic pressures have led pet owners to tighten their budgets. We share strategies for adapting services and specializing to meet changing customer needs while maintaining a resilient and optimistic business approach. We cover everything from building in-person relationships with business owners, to also the challenges of niching in lean times and prioritizing mental health during slow periods. 

488: Networking with Purpose

Ever wondered how to effectively network and forge meaningful connections within the industry? We share the importance of setting clear goals and aligning expectations in your networking endeavors. We consider the four main reasons for connecting with industry peers. When connecting, it's crucial to freely share information while respecting boundaries, and also understand the nuances between formal and informal referral networks. Ultimately, we offer practical advice for cultivating meaningful connections and robust support networks to navigate the challenges of the industry.

486: Living Up to Your Own Standards

Can you meet the promises you make to your clients? Our goal should be to truly embody values like professionalism, dependability, and transparency. Whatever you promise your clients, these should not merely be marketing terms but actual practices, supported by robust systems. There can be significant repercussions if we fail to meet the standards we set for ourselves, and we should be prepared to defend our practices when clients hold us accountable. Ultimately, we should strive to align our practices with our core values and maintain consistency in all interactions to build and sustain trust with clients.

485: Creating Client-Centered Services with Hannah Alsup

What does it mean to create a client-centered pet care service? Hannah Alsup, from Three Dog Pet, explores how to incorporate a wide range of services to meet the unique needs of each client. From pet sitting and personal assistance to dog training, Hannah explains how personalized communication and flexible services can empower clients to make informed decisions about their pets. She also touches on the importance of setting boundaries for both clients and staff, while offering tips on integrating mental stimulation and training into pet care routines.

484: Balancing Your vs Your Company’s Needs

Ever faced a business roadblock that made you question everything? Here's a deep dive into how we handled an unexpected hurdle and the strategies we used to keep afloat. From employee turnover to shifting business goals, we share the ups and downs you could potentially encounter, and the mindset you need to overcome. Balancing personal life and company demands is a constant challenge, requiring flexibility and a clear vision. That balance is critical to navigate obstacles while keeping your business and personal values intact.

483: Being More Than a Pet Sitter with Sarah Schloerb

How can you make your business more than pet care? Sarah Schloerb, owner of Sit Stay NJ, discusses the importance of professionalism and how she leverages her experience in the veterinary field to offer specialized services. She emphasizes the significance of building a robust network with local pet care professionals to enhance service offerings and prepare for possible industry legislative changes. Sarah's also shares her efforts in community education through pet first aid and CPR classes, and her role in founding a league of pet care professionals aimed at advocacy and education. Sarah's passion for providing tailored and compassionate care to pets shines in all she does, making it clear that her work is both a personal calling and a professional endeavor.

481: Evolving with Heart with Reilly Kahat

What does it take to transform challenges into a thriving business? Reilly Kahat, owner and founder of Pet Fit, shares his transition from a dog walker to the owner of a flourishing pet care service. Following an unforeseen business closure that left him questioning his next steps, Reilly leverages his deep affection for animals to build a community rooted business from the ground up. He explores the importance of adaptive branding, the move towards a membership-based model for consistent service, and the cultivation of a supportive team dynamic. Reflecting on the hurdles faced, including navigating through the COVID-19 pandemic, Reilly illustrates how setbacks were not just obstacles but opportunities for growth and deeper community engagement.

480: Repetition to Mastery

How do you become a master in something? Inspired by Bruce Lee's philosophy that emphasizes focused practice over quantity, we share how repetitive actions, from the simple task of unlocking a door to the complexities of route planning, not only build familiarity but also pave the way to competency and mastery. We also talk about how deliberate practice, coupled with feedback, fosters a deeper understanding and efficient execution of tasks. We highlight the journey from initial exposure to achieving mastery, emphasizing the importance of patience and continuous improvement. Join us as we discuss transforming routine repetition into profound proficiency and the impact this has on both our personal and professional growth.

479: Empowering Pets and People with Mary Reid

What does it take to navigate the path from personal adversity to entrepreneurial success? Mary Reid, owner of North Dallas Pet Care, dives into her journey from being a homeschooling mother to spearheading a thriving pet care business. Following a significant health scare that altered her mobility, Mary reveals how she leveraged her passion for pets into a successful enterprise. She reflects on the critical role of work-life balance, the strategic shift from working solo to managing a team, and the integration of technology to enhance her business.

477: Turning Over A New Leaf with Kirsten Kruska

What does it mean to reinvent yourself? Kirsten Kruska, co-owner of Pet and Plant Pal, explores the journey of career reinvention after a pivotal health challenge forced her out of dog grooming. Kirsten shares how she transformed her expertise in pet care and horticulture into a flourishing business. Emphasizing health & wellness, Kirsten shares how her commitment to physical fitness and overcoming injury shaped her approach to business and life. She also discusses ethical entrepreneurship, highlighting her dedication to ethical practices rooted in Buddhist principles, and how these values distinguish her services. Lastly, Kirsten discusses the importance of knowledge sharing, from grooming advice to plant care tips, illustrating her belief in education as a cornerstone of her business model.

475: Creating a Business to Prioritize Yourself with Shannon Hendon

How can you navigate the twists and turns of life through fostering community? Shannon Hendon, founder of Ocala Pet Sitting, takes us through her 18-year saga of transforming challenges into opportunities. From altering her career path away from vet school to implementing cool new services like kitty cam rentals, Shannon's story is a masterclass in adaptability and passion. She also discusses the power of community, the evolution of her business model as she adapted to personal challenges, and her dedication to setting new standards in the pet care industry.

471: Supporting Our Clients Through Anticipatory Grief with Erica Messer

What is anticipatory grief and how can we help our client through it? In the complex landscape of pet care, we face the delicate issue of anticipatory grief among pet owners—a pre-loss mourning filled with anxiety and sorrow. Erica Messer, founder of Wolfie’s Wish, discusses the critical need for pet care providers to offer support and practical resources to our clients. She advocates for early conversations about end-of-life decisions, emphasizing the importance of self-care for both owners and ourselves. She reminds us that in addressing anticipatory grief, our actions resonate more profoundly than words, fostering a supportive community for both pets and their owners.

467: Saying Yes for Success, and No for Sanity with Liz Raitman

What are you saying ‘No’ to? For many, saying ‘No’ is almost unthinkable; we have to service the client, right? Liz Raitman, owner of Dogs Next Best Friend, joins the show to share how a love of hiking and running turned into a full-time dog walking company. By learning to say ‘No’ more, Liz talks about how she’s learned from past mistakes to run a company that fits her better. Liz also gives her perspective on why we should hold customer appreciation in such high regard.

465: Building a Team Structure with Anna Rickert

How do you envision your business in the future? If building a team and having employees are on that list, you need to carefully consider your team's structure. Creating a team involves ensuring each person is in the right role, equipped with clear directions to accomplish their tasks. Anna Rickert, the owner of Pup Culture Dog Walking and Pet Sitting, joins us to share her strategies for developing a robust business structure. Aiming for her business to operate independently of her presence, Anna discusses the importance of having a balanced mix of services and a team that excels in delivering them.

463: Networking for Success with Angela Reinbacher

What does it mean to surround yourself with people who can help make you better? How do we go about being vulnerable enough to admit we need that help? As a business owner, personal improvement and a supportive network are key to longevity! Angela Reinbacher, owner of Wild Paws, shares how she is making networking work for her. Angela also talks about how she is approaching marketing with video to attract her clientele, while also managing the growth in a healthy and sustainable way.

461: Keeping Control of Your Calendar with Jessica Stavros

Jessica Stavros, owner of Salina Prosper Petsitting, shares her journey from starting in the pet sitting industry 19 years ago to adapting her business model to fit her life's various stages, especially motherhood. Emphasizing the art of setting boundaries and saying no without guilt, Jessica discusses the importance of managing a solo business in alignment with personal life demands.

460: Market Research on a Budget

What does it mean to do market research? As a pet business owner, it’s imperative that you have an understanding of what is driving your local economy and purchasing decisions of your ideal clients. Once we understand the ecosystem that our business exists in, we can make well informed and powerful decisions. We break down a simple (and free) process you can use to gain insights into your local community and better understand how to serve your clients.

459: Try, Fail, and Adjust with Marie and Justin Plummer

Marie and Justin Plummer, the entrepreneurial duo behind Winston Salem Dog Care, share their journey from a small start-up to a thriving business with 17 employees. Their discussion delves into the nuances of hiring staff with a focus on professionalism in the pet care industry, while also maintaining a deeply personal touch. They highlight the importance of iteration in refining their hiring and onboarding processes and the role of technology in facilitating growth. The Plummers' story is a testament to the power of creativity, flexibility, and continuous learning in building a business that not only succeeds but also brings joy and satisfaction to its owners and clients alike.

457: The Art of Compassionate Leadership with Ruby Ballesteros

What does leadership mean to you? 💪 Ruby Ballesteros, owner of RubyReds Pet Care, discusses her transition from a corporate background to pet sitting. Ruby emphasizes professionalism and leadership, and stresses the importance of viewing and presenting yourself as a business owner first, rather than just being a pet lover. She highlights her military background as influential in shaping her values and practices. Ruby also speaks about the art of building strong, trust-based relationships with clients, going beyond mere services, to ensure their complete peace of mind.

452: Keeping the Momentum After a Difficult Year

What was your 2023 like? If you’re like many, it was a very successful, but very difficult year. Running a business means tackling the ups, and working through the downs. The difficulties we face will be as unique as the businesses we run. We break down four challenges we worked through in our business this year, how they’re not all solved yet, and how we’re growing from each of them.