519: From Keywords to Community: Building Better SEO for Pet Care with Mikaela Vargas
How can pet businesses stand out in an increasingly competitive digital landscape? In this episode, Mikaela Vargas, owner of Pet Marketing Unleashed, dives into the world of SEO and how pet care professionals can use it to grow their businesses. She emphasizes the importance of writing organically and using firsthand experience to create content that resonates with both users and search engines. Mikaela also highlights the value of local SEO, internal linking, and building relationships with local businesses for backlinks and reviews. By focusing on user experience and staying consistent across platforms, pet businesses can elevate their online presence and build a stronger community.
493: Seeking Genuine Engagement Over Vanity with Kate McQuillan
Are you engaging with the right clients? Kate McQuillan, owner of Pet Sitters Ireland and Pet Business Owners, emphasizes the importance of market research and understanding your audience. She highlights how local content can drive meaningful engagement and how a consistent blogging strategy can significantly impact business growth. Kate stresses the value of genuine customer engagement over vanity metrics and the need for efficient operations to meet client expectations.
408: Repurposing Your Content
What do you do with old content? As a busy business owner, your time is precious! You pour a lot of effort into creating content or gaining media attention, so don't waste it! Thankfully, there are many ways to repurpose existing content. From infographics to webinars, highlights to short videos, a single piece of media can be transformed into new methods for targeting market segments, raising your profile, and demonstrating your value.
356: Using A.I. in Your Business
Are you using A.I. in your business? Artificial Intelligence is a growing area of research and development. A.I. can seem overwhelming, but holds many promising tools to give clients more peace of mind. We break down what A.I. is and how it can help your business. We give examples of existing programs and also how we’re currently implementing it in our own business.
355: Getting a Trademark and Transitioning to Cats with Jay Pattiz
Have you thought about trademarking your business? Getting a trademark is a great way to protect your business and gain credibility. Jay Pattiz, owner of Pampered Pet Sitting and Cat Sitting at Home, joins the show to share what it took to gain a registered trademark for his business. Jay started the process when he was thinking of expanding, but has found many other benefits for him. Jay gives advice on how to plan for multiple month long pet care visits, and why having guest blogging is so powerful.
264: Writing Copy That Works
What is copy writing for your business and what makes it work to get clients? Copy writing is more than just ad copy, as it includes all of the written materials you create. Producing consistent copy that works isn’t easy, so in this episode, we discuss how to attract clients through your messages. From using familiar language, to being crystal clear, a little planning (and maybe some help!) will ensure you build trust and authority. Then, Natasha answers, “What is a good reset for my personal and business life?”
250: Stop Overcomplicating Marketing with Jane Harrell
Do you ever feel guilty that you should be doing more in your marketing? 📢With as many hats as we wear as business owners, it's common to start feeling like you're not doing enough. In this episode, Jane Harrell, from Working with Dog and Cause Digital Marketing, shared ways we can market efficiently, use time effectively, and learn to forgive ourselves when we don't get everything done.
211: The Power of Blogging with Ali Smith
How do you connect with your ideal clients? One of the best ways is blogging. Ali Smith, owner of Rebarkable, shares her story of blogging as a way to turn her business into a high value machine. She gives tips on what makes a good blog, getting over the fear of imperfection, and how to repurpose your blog. Ali discusses how to reach quality clients and having peace of mind in business.
145: Building Your Community with Lyndsay Shackelford
Growing community has become increasingly more important over the past year. While it may look different for each of us the principles of connecting with a broader group of people and cultivating relationships remain the same. Lyndsay Shackleford, owner of dogs of charm city, joins The show to talk about what it means to be a community focused business.